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FAA data Price changes

Steve Podradchik, CEO November 22, 2011. FAA data Price changes. Welcome. The FAA is Not Evil. But they are struggling to make sense of a post-paper world. The Problem. Agenda. Seattle Avionics The FAA Paper The Capt. Jepp Era Digital The Google Era The Shape of Things To Come

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FAA data Price changes

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  1. Steve Podradchik, CEO November 22, 2011 FAA data Price changes

  2. Welcome The FAA is Not Evil But they are struggling to make sense of a post-paper world

  3. The Problem

  4. Agenda • Seattle Avionics • The FAA • Paper • The Capt. Jepp Era • Digital • The Google Era • The Shape of Things To Come • Black Friday

  5. Seattle Avionics

  6. The FAA • Since 1926 (Air Commerce Act) • 1956. FAA • Mission • Our continuing mission is to provide the safest, most efficient aerospace system in the world. • Vision • We strive to reach the next level of safety, efficiency, environmental responsibility and global leadership. We are accountable to the American public and our stakeholders. • Exceptional Record of Digital Innovation (d-TPP, etc.) • Congressional Mandate to Pay For Themselves but Not Make a Profit

  7. Paper • The Only Way • FAA vs. Jeppesen • The FAA is the ultimate source of all data • Jepp: $1,241 for Paper • Only 48 states • Not including VFR charts • Leather binder - $94 • FAA (AeroNav): $ 3,000+ for Paper • $ 954 / year for all US Sectionals • $ 787 / year for all US IFR charts • $ 1,723 / year for all 16,000+ plates and apt diagrams

  8. Digital • Jepp: $787 for Electronic • Only 48 states, No VFR • $899 for High Performance • FAA: $0 or Nearly So • But has not always been true • Most iPad and PC-based solutions offer entire US data sets for between $75 and $300 per year • Encourages Pilots to Fly with Full Set of Current, Legal, and Safe Data • Relatively Easy to Download • Very Different than Most Other Countries – Canada, Australia, Etc.

  9. Digital Safety and Innovation • Digital means safer because it’s easier and cheaper to be legal • Contrast with other countries • Low base price allows – in fact forces – companies to be innovative • Geo-Referenced Approach Plates • Seamless Sectionals and IFR Charts • More goodies to come • FAA has said that some distribution is dangerous but there is no evidence for that – and plenty to the contrary

  10. What the FAA Did Recently • During the summer, they simply didn’t publish some digital data on their usual schedule. No explanation given. • A few weeks later, they stated that digital data would now be available just 24 hours in advance rather than the usual 2 weeks. No explanation given. Massively Bungled PR

  11. What Do They Plan To Do • Unclear • Meeting in Mid-December for Industry • With paper, they recently stopped selling to small FBOs and just to major distributors like Sporty’s. Small FBOs buy charts from Sporty’sjust like individuals. Safety impact? Saved $ • Large $ Gap to Recoup • Will Charge by Customer? By chart? Tiers?

  12. Pricing • Unclear but hard to imagine prices not increasing • The FAA has recently shown flexibility and openness • Different pricing for IFR and VFR data? • Differential pricing? • Commercial use (United Airlines, Jeppesen) • Corporate jets • Light GA (C172, etc.) • Any additional products?

  13. Some Thoughts • Things are up in the air but the FAA is listening • Many members of Congress are pilots • AOPA is an exceptionally effective lobbying group • User-fees come up all the time but are always defeated • The US budget is in bad shape • Congress can’t even pass a bill to keep the FAA alive for more than a year at a time

  14. Black Friday Specials • Seattle Avionics has sold Lifetime ChartData subscriptions in the past • For obvious reasons, we cannot continue to do this • Last chance to buy Lifetime ChartData will be on Black Friday (this Friday) • Lifetime is Lifetime • Specials announced by email and Twitter on Friday. Very limited quantities • Windows, iPad, Certified, etc. • Email: Black.Friday@seattleavionics.com • Twitter: http://twitter.com/SeattleAvionics

  15. Questions?

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