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Winter Marketing Recap and Future Projections for Summer Events 2011

The Winter 2011 recap highlights significant growth in event participation, marked by a 52% increase compared to the previous year. Chris Cawley and Kim Casey join our staffing team as event coordinators, further enhancing our capabilities. Key additions include new locations like Rocky Mountain Chocolate Factory and Sugar Lips Mini Donuts. We plan targeted marketing efforts in local media outlets and will implement lessons learned for upcoming summer events, such as the Genuine Jazz & Wine Festival and Warrior Dash, ensuring more effective planning and execution.

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Winter Marketing Recap and Future Projections for Summer Events 2011

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  1. Winter 10 11

  2. Marketing Recap & Projections

  3. Additions and Changes • Staffing: • Chris Cawley winter event coordinator • Kim Casey summer event coordinator • Kokomo’s new location • Rocky Mountain Chocolate Factory • Sugar Lips Mini Donuts • Organic Soap & Spa • McCoy’s Mercantile • Bricks 4 Kids • Sky Chutes Coffee/Daylight Donuts

  4. Summer Recap • Generally, summer was _____ • Continue to struggle with group/corporate • Increased FIT and FIT events • Activity participation actually UP over last year • 52%! • Event attendance increased • Particularly 3 Ring Weekend • Significant reduction in event costs • More spend on marketing • More results from less $ • Reallocation of $ to Summer Concert Series • Not huge successes, but will incorporate lessons into next summer’s planning

  5. Summer 2011 • Genuine Jazz & Wine • Mountain Pose Yoga Festival • Warrior Dash • Quizno’s Bike Challenge: logistics and spectator hub • MS Hike • expect significant increase in numbers • CopperX and XCountry • 2010 slow start, but great potential in Sept

  6. Summer Marketing • Local: SDN, posters, NRC • Westword • Denver Post on line & newsletters • Targeted • Boulder Weekly • CPR • Underwriting and listener giveaways • Alice • Co-sponsor Children’s Hospital program • Listener giveaways • TV – Comcast spotlight • Texas PR – Copper Country • Industry specific PR – Guitar Town • Emails: pass holders, homeowners

  7. Continuing Marketing Efforts • TV 18 & RSN TV 8 (now Outside TV) • Retailers, please submit questionnaires • Bus ads: Summit Stage & Copper Shuttles • Copper Magazine • check in packet • Colorado welcome centers • Dining Guide • Tear-off map • Summer Adventure Guide • Kids’ Night Out • Parents’ Handbook, What To Do, Summit Mag, Dining Guide • Experience Copper Gift Card • Large resort maps – listing all businesses • Kiosks • En Fuego & Winter holiday events

  8. New Marketing Experiments • RSVP direct mail to front range • Hemispheres (United in-flight mag) • Text campaigns

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