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Exploring Persuasion Techniques and Propaganda Analysis in Advertising and Media

This resource focuses on understanding various types of persuasion and propaganda in communication. It includes a pretest with highlighted correct answers, KWL charts to track what we know, want to know, and have learned. The material covers the four types of persuasion—Logos, Ethos, Pathos, and Kairos—along with a checklist for propaganda. Additionally, it provides small group work guidelines and an analysis of the article "Guns in the Hands of the Blind," prompting discussions on how authors persuade readers using these techniques.

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Exploring Persuasion Techniques and Propaganda Analysis in Advertising and Media

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Presentation Transcript


  1. 10 11 Pretest and answer key Must highlight correct answers in pretest KWL Chart Know What to know Learned

  2. 12 13 Process persuasion in Ad Logic WKSH commercials creatively

  3. 14 15 Notes on four types of persuasion (Logos, ethos, pathos, karios) 4 types of persuasion Creative processing All four types Logos, Pathos, Ethos, Kairos

  4. 16 17 Checklist and propaganda notes Process ALL 11 typesof propaganda in your own creative way Give examples!

  5. 18 19 Process small group Small group work

  6. 20 21 Explain how the author tries to persuade the readers(Logos, pathos, ethos, kairos) Answer the question- how is this article an example of propaganda? “Guns in the hands of the blind” close reading article

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