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Harnessing Twitter for Enhanced Journalism: Best Practices and Tips

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67 diapositives · 826 Views · Jul 27, 2014

Discover how Twitter can transform your journalism practice through improved community engagement and newsroom culture. This resource outlines key strategies for using Twitter effectively, including tips for connecting with sources, locating eyewitnesses in breaking news situations, and promoting content. Learn about essential Twitter terminology, how to begin your Twitter journey, and what to tweet about to engage your audience. By leveraging social media, journalists can stay current, connect with their communities, and improve their storytelling capabilities.

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  1. Leaders for Newsroom @stevebuttry Gazette Communications Mid-America Press Institute Feb. 13, 2010 #mpichange

  2. Resources to help journo tweeps • “Twitter tips for journalists” on my blog: stevebuttry.wordpress.com • “Breaking news” and “Twitter”categories on my blog • These slides (and other Twitter slideshows) at slideshare.net/stevebuttry • #mpichange

  3. What’s your social media strategy?

  4. Why should you use Twitter? Let’s ask the tweeps

  5. Why should you use Twitter? • It improves your journalism • It connects you with the community • It changes your newsroom culture • You can use it quickly • It shows that you are learning and changing, too

  6. How Twitter helps journalists • Quickly locate eyewitnesses & participants in breaking news • Connect with sources, journalists • Monitor community discussion, get story ideas • Promote content • Write tight (no lead longer than a tweet)

  7. How do I get started? • Open account • Be sure to fill in bio, location, picture • Decide how to use phone • Start Twittering • Follow some people

  8. Twitter terminology • Tweet, an update (noun or verb), up to 140 characters • Tweeps, your followers • Retweet (RT), to pass on a link or thought (can be quote, paraphrase, starting point) • Tweetup, a physical gathering of tweeps

  9. An editor to follow

  10. An editor to follow

  11. Mid-Am newsroom leaders @carolynwashburn (DM Register) @kgreenbaum (Waterloo Courier) @dennisedit (Lawrence Journal-World) @JoeHight (Oklahoman) @SCJMitchP (Sioux City Journal) @amestribeditor (Alexandra Hayne) @henryhoward (Lafayette Journal & Courier) @DaleAlison (Burlington Hawk Eye)

  12. What should I tweet about? • Link to a new blog post, story, video, photo • Retweet (with a comment) a link from a colleague • Reply to someone from your community • Tweet an unfolding story • Tweet something insightful or funny

  13. Linking with Twitter • Use compressed links: bit.ly, tinyurl.com, is.gd, tr.im, etc. • Write a headline or a comment; give tweeps a reason to click • Credit (RT or via) • Use Publish2

  14. People to follow • Look for sources (find people) • Ask sources • Journalists in other communities • When someone follows you, check out to see whether you should follow back • When you follow someone, check whom they follow • Tweeps mentioned in interesting tweets

  15. Tips from Nancy Newhoff • “Short quick sentences and get it sent. The whole idea is to be an instantaneous as possible.” • “Hit send and then start typing right away again.” • “It teaches you to paraphrase in a tight way. Tweeting is great for tight writing.”

  16. Quakes show Twitter’s value • Indonesia • Twitter HQ • Lists • Location search • Term or hashtag search

  17. Great crowdsourcing tool

  18. Great crowdsourcing tool

  19. Great crowdsourcing tool

  20. Examples from one day in Iowa • Click trends • Search hashtag #iagaymarriage • @tdorman from Supreme Court, press conference • @DM_in_the_PM from rally • @dianeheldt from court

  21. Twitter’s value in breaking newsnot happening in Iran, Haiti • Emergency landing • DC Metro crash • @jkrums on Hudson emergency landing • @2drinksbehind on Denver plane crash • Fargo flooding