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Enhancing Online Newsrooms: Insights from Securian Financial and Bally Technologies

On February 28, 2012, a discussion led by Mike Trask from Bally Technologies and Ibrey Woodall from Business Wire explored the evolving role of online newsrooms in public relations. Key insights included challenges faced by organizations in managing content, staff involvement, audience targeting, and the frequency of updates. The survey revealed trends in content accessibility, press release archives, and site traffic, highlighting best practices for effectively engaging audiences through online platforms. Learn how to optimize your organization's online newsroom strategy.

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Enhancing Online Newsrooms: Insights from Securian Financial and Bally Technologies

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  1. Cindy Haas Ryder System CommunicatorsOnline Newsroom Practices Maggie Jensen Securian Financial with Bally Technologies, Ryder System, Inc. and Securian Financial Group February 28, 2012 Mike Trask Bally Technologies Ibrey Woodall Business Wire

  2. http://newsroom.ryder.com

  3. http://www.securiannews.com

  4. http://news.ballytech.com

  5. Communicators Online Newsroom Practices Survey http://www.bulldogreporter.com/2011-communicators-online-newsroom-practices-survey

  6. What best describes your role in public relations?

  7. Does your organization currently have an online newsroom? When do you foresee adding an online newsroom?

  8. What is the biggest challenge faced with an online newsroom?

  9. How many staff members on your corporate communications team update content within your onlinenewsroom? How many hours per week do you personally devote to managing your online newsroom?

  10. How often do you update your online newsroom?

  11. Which audiences do you target with your online newsroom?

  12. Which content types are accessible in your online newsroom?

  13. Which content types are accessed most frequently?

  14. Do press releases automatically post? How many years of press release archives?

  15. Which content types are password protected?

  16. Which features are available in your online newsroom?

  17. Does your online newsroom contain a dark site?

  18. How much traffic received per month?

  19. How much do you spend annually on your online newsroom?

  20. Q&A • Ibrey Woodall • VP Web Communications Services • Business Wire • Ibrey.Woodall@BusinessWire.com • 954-474-8833 ext. 248 • Twitter: IbreyWoodall http://news.ballytech.com/ http://newsroom.ryder.com/ http://www.securiannews.com/ http://www.bulldogreporter.com/2011-communicators-online-newsroom-practices-survey

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