Download
federal government n.
Skip this Video
Loading SlideShow in 5 Seconds..
Federal Government PowerPoint Presentation
Download Presentation
Federal Government

Federal Government

141 Vues Download Presentation
Télécharger la présentation

Federal Government

- - - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

  1. Federal Government Campaign: Anti-smoking Agency: UM Year: 2011 Source: APN Outdoor Objective: To measure the campaign recall by format across multiple demographics Audience: Total People Strategy: Portrait Sides, Portrait Rears, Interiors Results: This campaign resonated strongly with: • People 18 – 24 – 76% • CBD Worker – 73% • Income $76 – $100k – 73% • High income earner ($100k+) 68% Most effective format – Portrait Sides 57%