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Social Media

B I N G H A M T O N. U N I V E R S I T Y. Social Media. PURPOSE. SOCIAL MEDIA PLATFORMS. VIDEO PLATFORMS. FACEBOOK IS OUR BIGGEST PLATFORM. We reached 20,000 LIKES!. Reach:. The number of unique individuals who have seen your post. . Happy 4 th of July! .

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Social Media

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  1. B I N G H A M T O N U N I V E R S I T Y Social Media

  2. PURPOSE

  3. SOCIAL MEDIA PLATFORMS

  4. VIDEO PLATFORMS

  5. FACEBOOK IS OUR BIGGEST PLATFORM

  6. We reached 20,000 LIKES!

  7. Reach: The number of unique individuals who have seen your post.

  8. Happy 4th of July! Reach: 27,795

  9. New Jazzman’s Patio Reach: 19,749

  10. Student Submission Reach: 11,351

  11. Virality: The percentage of people who have created a story from your post out of the total number of unique individuals who have seen it. Stories are created through likes, comments, shares and responses.

  12. Student Submission Virality: 8.08%

  13. Binghamton Now Photo Virality: 7.52%

  14. Top 3: Posts with the most COMMENTS

  15. What is a “Comment”? Comments can be entered below each post by Facebook users. They are used to interact with the post as well as the individuals who can see it.

  16. Favorite Professor Status 109 Comments

  17. William Baldwin ‘85 Binghamton Now 80 Comments

  18. INFINITY FOUNTAIN 66 Comments

  19. Top 3: Posts with the most SHARES

  20. What is “SHARE”? Individuals who have taken your post and re-posted it on to their Facebook page. It becomes visible to their friends list to increase the post’s audience.

  21. LIGHTNING PHOTO 66 Shares

  22. Debate Team 25 Shares

  23. Ranking Photo 31 Shares

  24. BINGHAMTON SCHOOLS ON FACEBOOK

  25. STUDENT RESOURCES ON FACEBOOK

  26. BINGHAMTON pride ON FACEBOOK

  27. We have a directory!http://binghamton.edu/social-media

  28. Thanks for your attention! Questions?

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