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MAI on the organizational level Part 2 – Practices

Session 8. MAI on the organizational level Part 2 – Practices By Huub Evers, Harmen Groenhart & Klaus Bichler. Photo: imago/ecomedia/robert fishman. In lecture B we illustrate MAI on the organizational level in practice. The two main questions in this course are:

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MAI on the organizational level Part 2 – Practices

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  1. Session 8 • MAI on the organizational levelPart 2 – Practices • By Huub Evers, Harmen Groenhart & Klaus Bichler Photo: imago/ecomedia/robert fishman

  2. In lecture B we illustrate MAI on the organizational level in practice. The two main questions in this course are: 1. How do journalists perceive MAI on the level of news organizations? 2. What are good examples of news organization MAI in practice? Session 8 – MAI on the organizational level

  3. Question 1: How do journalists perceive MAI on the level of news organizations? Session 8 – MAI on the organizational level

  4. Journalists tend to adhere much value to transparency … MediaAcT survey data: Mean scores of total sample (N=1762) on the question: “News media should….” …especially concerning newsroom sender transparency, and less concerning product transparency and process transparency. Session 8 – MAI on the organizational level

  5. Journalists tend to adhere much value to audience interaction… MediaAcT survey data: Mean scores of total sample (N=1762) on the question: “News media should….” …especially when it comes to direct communication. However, active audience participation is valued less. Session 8 – MAI on the organizational level

  6. And there are clear international differences in the perceived importance of audience interaction Source: MediaAcT survey data Session 8 – MAI on the organizational level

  7. Moreover, perceptions depend on the type of news organization journalists are employed at… Table 1. Media segment effect on the view of media accountability. a-b, x-y Horizontally read, the mean difference is significant at the 0.05 level Source: MediaAcT survey data Session 8 – MAI on the organizational level

  8. …and job position and age also affect perception on media accountability. Table 2. The effect of job position and age on views about media accountability. a-b; x-y Horizontally read, the mean difference is significant at the 0.05 level Source: MediaAcT survey data Session 8 – MAI on the organizational level

  9. Question 2: What are good examples of news organization MAI in practice? Session 8 – MAI on the organizational level

  10. eEditor • chat box • get in contact with journalists • every day from 6am to 9pm • on the front page • users can suggest topics, report mistakes, ask questions or give feedback • it has increased the number of unique visitors, acts as an ombudsperson and a correction button • Swedish newspaper Norran http://norran.se/ Session 8 – MAI on the organizational level

  11. Journalists’/company’s blogs • Promotes transparency of sources and transparency of professional decision making. • Gives insights to production processes. • Easily implemented. • Editors’ Blog of the BBC • News http://bbc.in/NuApK • Swiss local newspaper InternaBlog http://bit.ly/JaWhDU Session 8 – MAI on the organizational level

  12. La Repubblica domani • La Repubblica domani is anopen newsroom conference. • It reveals news production processes as the most important editorial meetings are broadcasted online (not streamed live, but available online). • The users can see how journalists justify their choices, comment the news and discuss the paper’s issues. Session 8 – MAI on the organizational level

  13. Correction or error buttons • Major aspect open error management. • Esp. in online publishing many tools that foster an open and transparent error management are available. • Berliner Morgenpost “Leider falsch” http://www.morgenpost.de/berlinaktuell/article1077710/ • Swiss newspaper Tagesanzeigerhttp://www.tagesanzeiger.ch • Swiss free newspaper 20Minutenhttp://www.20min.ch, http://www.20min.ch/ro/ • Dutch public service broadcaster NOS’ website www.nos.nl/nos/herstel/ Session 8 – MAI on the organizational level

  14. Open News List • The open newsroom policy of The Guardian is a remarkable concept. Next to many other tools, they offer their newslist to all users. • Open Newslist: • Users are able to see which stories are discussed or produced by the newspaper’s staff or what the editors think about their coverage. • They get a notion of how the news is produced. • They can post what they think of the stories or suggest ideas – all user-friendly via Twitter or via Email. • It is easy and inexpensive to establish as it can be an embedded google doc http://bit.ly/o3gOAh. Session 8 – MAI on the organizational level

  15. Readers’ Advisory Boards • Includes the audience into reflection and production processes. • Composed of readers representing the diversity of the audience. • Their “task” is to attend panels in the newspaper’s headquarters and discuss their ideas, share their opinions and give feedback. • Such tools ensure transparency, foster media literacy and have a high impact on the loyalty between user and medium • German boulevard newspaper BILDhttp://bit.ly/MMsYPn • Austrian local newspaper VorarlbergerNachrichtenhttp://bit.ly/OZ3dwT • Swiss boulevard newspaper Sonntagsblickhttp://bit.ly/Oo9MHG • Catalan newspaper El Punthttp://bit.ly/QwmOVg Session 8 – MAI on the organizational level

  16. References Bichler, K., H. Harro-Loit, M. Karmasin and D. Kraus. 2012. “Best Practice Guidebook”. MediaAct Workingpaper No. 14/2012. Accessed May 2, 2013. http://www.mediaact.eu/fileadmin/user_upload/Guidebook/Best_Practice_Guidebook_new.pdf De Haan, Y. 2011. Between Professional Autonomy and Public Responsibility. Accountabilityand Responsiveness in Dutch Media and Journalism. PhD diss., University of Amsterdam. García-Avilés, J.-A., J.-L. González-Esteban, A. Kaltenbrunner, M. Karmasin. 2011. “Self-regulation and the new challenges in journalism: Comparative study across European countries”. Revista Latina de communication social, 66: 2011. http://www.revistalatinacs.org/11/art/940_Elche/19_EstebanEN.html EthicNet (2013): Collecion of codes of journalism ethics in Europe. http://ethicnet.uta.fi/ethicnet_collection_of_codes_of_journalism_ethics_in_europe Evers, H., H. Groenhart, J. Groesen. 2010. “The News Ombudsman: Watchdog or Decoy?” In Studies for the Netherlands Press. Diemen: AMB. Heikkilä, H., D. Domingo, J. Pies, M. Glowacki, M. Kuś and O. Baisnée. 2012. “Media Accountability Goes Online. A transnational study on emerging practices and innovations.” MediaAct Workingpaper No. 14/2012. Accessed May 2, 2013. http://www.mediaact.eu/fileadmin/user_upload/WP4_Outcomes/WP4_Report.pdf Karlsson, M. 2010. “Rituals of Transparency. Evaluating Online News Outlets Use of Transparency Rituals in the US, UK and Sweden.” Journalism Studies, 11: 535-545 Organisation for Security and Cooperation in Europe. 2013. The Online Media Self-Regulation Guidebook. http://www.osce.org/fom/99560 Silverman, C. 2007. Regret the Error. New York: Union Square Press. Session 8 – MAI on the organizational level

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