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Big Brothers Big Sisters

Big Brothers Big Sisters. By: Liana Foreman, Rupinder Kaur , Shane Sunquist , Emilee Richter, Erica Eytalis , Adam Scanlan and Nicole Rouleau. Situation Analysis. Background. 100 years of history Relationships Volunteering Makes difference. Research. Interview Survey Web research.

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Big Brothers Big Sisters

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  1. Big Brothers Big Sisters By: Liana Foreman, RupinderKaur, Shane Sunquist, Emilee Richter, Erica Eytalis, Adam Scanlan and Nicole Rouleau

  2. Situation Analysis

  3. Background • 100 years of history • Relationships • Volunteering • Makes difference

  4. Research • Interview • Survey • Web research

  5. SWOT • Strengths • Weaknesses • Opportunities • Threats

  6. Competition • United way • Growth • Target market • Current advertising • Public relations and promotion

  7. Current Volunteers • Female majority

  8. Why to choose? • Have so many opportunities…

  9. Review of program • “It gives you a reason to think that someone is waiting for you” by Alicia Lierman • “Makes you feel more mature” by Kayleigh Miller

  10. Target Audience&Objectives

  11. Primary Target Market • Males especially African Americans/Minorities to volunteer as Bigs • College students as Bigs and Volunteers • Volunteer age range from 20-35 years of age.

  12. Profile of Target Audience • Waukesha County • Milwaukee area • Try to recruit more girls than boys as littles. • Boys are 75% of littles already • Those who may be picked by school counselor • ‘Troubled’ kids • Diversity

  13. Secondary Target Market • Baby Boomers and Empty Nesters as Bigs • Single or adult couples who have no kids • Active adults

  14. Awareness Objective • 10% increase of Minority or African Americans males as Bigs • Also increase the awareness by good advertising and creating curiosity to our target audience

  15. Knowledge Objective • Increase the knowledge about our object in the Waukesha and Milwaukee area. • 20% increase on knowledge of Big Brothers Big Sisters towards College students

  16. Liking Objective • Increase on those who are aware of our product and show them the benefits • Discounts • Pleasure of helping someone

  17. Preference Objective • Increase the easiness of accessibility to and from the organization • Number one problem why those don’t follow through with volunteering • Vans or Car Pool

  18. Conviction Objective • Inform those who are interested in the discounts some places volunteer if they bring a little with them. • Compare and Contrast with competition (United Way)

  19. Purchase Objective • Have those interested actually volunteer and follow through on becoming a Big and volunteering. • Let them first observe how it would be like as Big by watching someone else.

  20. Strategies • Bunch of basketballs that are people that have the logo and website in yellow • Create awareness • Fill in the piece to a little kids life

  21. Positioning Strategy • Difference: Creating curiosity of our program • Benefit: Looks good on the resume. Provide Littles with Bigs with good education and knowledge about the world. • Key Attributes: those who are bigs are usually College professors and college grads.

  22. Key Strategic Approach • Flyers in schools, billboards and Magazines • Lead people to website • Create curiosity

  23. Campaign Slogan • Be Someone’s missing piece

  24. Image Desired • Help those who aren’t as fortunate • The pleasure one gets with just being with a child an hour a day.

  25. Flow Chart and Effectiveness • Compare numbers of volunteers • Inquire as to where volunteers heard about BBBS • Observe methods used to contact BBBS

  26. Creative strategy Basics Theme-simple What these % mean How this will attract volunteers Awareness Young African-American males

  27. Attracting the 20-35 yr old males • Flyer • E-mail blast

  28. Attracting the 20-35 yr old males, cont. • Basketballs • Radio

  29. Direct Mail

  30. Facebook Ad http://www.bbbs.org/site/c.diJKKYPLJvH/b.1539781/k.4319/Mentors__The_Largest_Youth_Mentoring_Programs_from_Big_Brothers

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