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2019 Campaign Management Training – AKA Training for Superheros

2019 Campaign Management Training – AKA Training for Superheros. What will we cover today?. About the CFC Your CFC role and responsibilities Developing your campaign plan Available tools and resources. How the CFC Works for Campaign Workers. How the CFC Works for Donors. cfcnca.org.

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2019 Campaign Management Training – AKA Training for Superheros

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  1. 2019 Campaign Management Training – AKA Training for Superheros

  2. What will we cover today? About the CFC Your CFC role and responsibilities Developing your campaign plan Available tools and resources

  3. How the CFC Works for Campaign Workers

  4. How the CFC Works for Donors cfcnca.org

  5. Who can give through the CFC? cfcnca.org * *Federal employees can also pledge volunteer hours to CFC-participating charities that accept them.

  6. How the CFC Works for Charities

  7. Why the CFC?

  8. 2019 Campaign Theme • Cause focused • Expanded color palette • Illustrated approach

  9. Cause of the Week Calendar

  10. 2019 Campaign Video

  11. Draw your cause.Share your sketch.Tell your story.

  12. Ok, the CFC sounds great!But, what do I have to do as a Campaign Coordinator or Manager?

  13. Campaign Management Responsibilities PRE-CAMPAIGN • Attend training • Develop a plan • Review agency structure • Brief leadership • Train Keyworkers • Meet with other internal teams • Order/print supplies • DURINGCAMPAIGN • Promote the campaign • Hold events • Meet with Keyworkers • Brief leadership • Collect/submit pledges • POST CAMPAIGN • Recognition • Close out • Report back

  14. THE TEAM! Develop your plan… Phase 1: Build your team • How will you identify Keyworkers? • Remember the ratio: 1:25 • Other internal teams (publicity, events, technology) • Phase 2: Train your team • EVERYONE should be trained • You? Or CFC staff? • Where? • When? • Phase 3: Motivate your team • Meetings – how often? Where? How? • Recognition • Campaign worker only event

  15. LEADERSHIP SUPPORT! Develop your plan… • Visible/Tangible Leadership Support Includes • Helping to recruit Keyworkers • Public CFC endorsements • Set CFC goal • Attend campaign events • Publicly make a pledge • Offer incentives • Recognition

  16. Develop your plan… MATERIALS! • What is available: • How to get them. • How to distribute to Keyworkers. • Paper Pledge Form • Charity List • Donor Event Card • Poster

  17. PUBLICITY! Develop your plan… • Posters • Table tents • Website/intranet • Newsletters/local paper • Digital screens • Social media

  18. EVENTS! Develop your plan… • Available Resources • Event Guide • Event Presentation • Event Video • Event Toolkit

  19. SUBMITTING PLEDGES! Develop your plan… • How to accept pledge forms from Keyworkers? • Store securely • Plan for postage • Bundle payroll pledges and check pledges separately by unit/office and complete a summary for each bundle Zone 32: National Capital Area

  20. I’m ready!What’s next?

  21. Review of Available Tools/Resources • PUBLICITY MATERIALS • General Posters • Barometer Poster • Table Tents • Advertisements • Pre-written Communications • Social Media Posts • Success Stories • Virtual Charity Fair • TOOLKITS • Start Strong • Cause of the Week • Event • Spirit Week • Finish Strong • Thank You TRAINING RESOURCES • Campaign Management Guide • Event Guide • Event Presentation • How to Have a Successful Event Video

  22. How to navigate the website… The homepage!

  23. How to navigate the website… Resources page!

  24. Thank you

  25. Questions?

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