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Video Storyboard

Video Storyboard. Victoria Coto . Scene One . What is Feel Good Shopping?. This question will appear on the screen with an upbeat, instrumental song lightly playing in the back ground. Time: 4 seconds. *See animation. Scene 2.

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Video Storyboard

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Presentation Transcript

  1. Video Storyboard Victoria Coto

  2. Scene One What is Feel Good Shopping? This question will appear on the screen with an upbeat, instrumental song lightly playing in the back ground. Time: 4 seconds *See animation

  3. Scene 2 • Location: a heavily populated outdoor area in Los Angeles (i.e. Hollywood Boulevard or The Grove) • Participants will be scouted prior to shooting to receive consent and ensure film has a diverse group of people • Young, white male (aged 20-25) is asked on the street, “what is feel good shopping?” • His answer is shown on film; Example: “Feel good shopping is shopping that makes you feel happy” • Time: 4 seconds

  4. Scene 3 • Middle aged (40s) African American woman answers the same question • Example: “Feel good shopping is buying great products for a great price” • Time: 4 seconds

  5. Scene 4 • Teenage Asian female answers the same question • Example: “Feel good shopping is for a good cause” • Time: 4 seconds

  6. Scene 5 • Hispanic male (aged 50+) answers the same question • Example: “Feel good shopping is a new pair of shoes” • Time: 4 seconds

  7. Scene 6 • Young, Middle Eastern female (aged 20-25) answers the same question • “Feel good shopping is buying something to benefit others” • Time: 4 seconds • **Note: Start this “what is feel good shopping” segment with a millennial and end with a millennial (male then female or vice versa) because millennials are Balou’s target audience

  8. Scene 7 • Location: Balou office in Los Angeles • CEOs Philipe Navarro and Anthony Manzo are sitting in director’s chairs • Philipe states, “Balou is feel good shopping.” • Anthony says, “Balou is a new, simple, and sophisticated online shopping website with 90% of every purchase made going back to the original creator” • Philipe voiceover: “Handmade apparel and accessories made by artisans from all over the world are sold on Balou” (while this is being said, a quick shot of the website is shown, followed by zoomed in images of two different products (i.e. dress for females, shoes for males), and then a still shot of an artisan hard at work making a product in their developing country)

  9. Scene 7 continued • Philipe and Anthony are shown again • Philipe says, “When you shop on Balou you feel good because you are buying a unique product at a great price and you also feel good knowing that your purchase is making a difference in the life of someone in need, someone who doesn’t have access to basic necessities such as food and water. That is feel good shopping” • Anthony voiceover: To start feel good shopping, visit the website (http://thebalou.com/) (While this is being said, Balou’s logo and website address is shown) • Time: 30 seconds

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