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Leveraging Social Media for Effective Intelligence Gathering and Coordination

This presentation explores the transformative impact of social media as a grassroots movement that plays a vital role in the coordination, gathering, and presentation of intelligence. Social media platforms, driven by profit from targeted advertising, serve as significant resources for HUMINT, SIGINT, and OPINT operations worldwide. The discussion includes tools for data collection, analysis, and operational collaboration that enhance situational awareness. Additionally, it addresses the need for secure, efficient platforms and the importance of cross-organization cooperation in leveraging social media for intelligence applications.

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Leveraging Social Media for Effective Intelligence Gathering and Coordination

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  1. Social Media Successful tools and paradigms for the gathering, coordination and presentation of intelligence Gavin Martin Principal Consultant CAI Europe Gavin_Martin@Compaid.com

  2. Gavin Martin • Market Intelligence • Credit & Risk • CRM • CDR management and metamining • Defence • Audit and Fraud Detection • Corps HQ C4I • MBCS, A.InstISP

  3. Surely Social Media isn’t Relevant? • It’s a grass roots movement • It’s not coordinated • It’s not structured • It’s not relevant

  4. Social Media IS relevant! • Multi-million dollar global business • Profit driven • Sale of targeted advertising • Probably the biggest HUMINT, SIGINT and OPINT operation worldwide

  5. Rich data sets used to profile consumers • Facebook Graph Search • Twitter Firehose • Google Maps • Mobile device usage and configuration • Look more closely at the advertisements you’re shown!

  6. The COTS vs MILSPEC dilemma • Speed to deployment • Ease of maintenance • Quicker adoption of new technology • STRAT / TAC appropriate • Cost of acquisition • Cost of ownership • Risk of deployment to partners / allies

  7. Easier to deploy input models • Posting • Tagging • Mentions • Pinning • Places • Pictures • Input models for complex data that everyone knows how to use • Users are already trained

  8. Low cost, high capacity platforms • RAIN • Distributed storage • Distributed processing • Incremental scaling

  9. Store, enrich and transform • Low cost of entry • Performant storage and processing • Indexing • Image recognition • Metadata • Ranking

  10. Control and Presentation • Access frameworks with granular RBAC and AAAA • search and association toolsets giving • structured (relational) • contextual (text search) • associative (graph, mapreduce) methods • Deliver the right information to the right people

  11. Powerful Platforms • Cookie sheet data centres • Compact remote/standalone solutions • Portable user access • Wide variety of interfaces and formats • Wearable user access within 2 years • Low cost of acquisition and refresh

  12. Secure platforms • Well documented architectures • Open and easy to inspect • Security paradigm well understood • Deploy appropriate CRYPTO • Configurable cost vs risk

  13. Operational Collaboration • Enhance situational awareness • Coordinate operations and investigations • Familiar interfaces facilitate day to day tasks • Faster delivery time for new products • Cross-organisation collaboration • Federated Data and Access models

  14. It’s happening now! • RSIGNALS Google Earth in Afghanistan • DHS embracing social media • USIC A-Space • Lehigh Valley online crime system

  15. Thank you

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