1 / 24

Sports & Entertainment Marketing II

Sports & Entertainment Marketing II. 1.01 Describe the value of DECA. What is DECA?. A career and technical student organization that: Is designed to attract students into marketing careers. Encourages the understanding of free enterprise. Encourages civic responsibility.

alice
Télécharger la présentation

Sports & Entertainment Marketing II

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Sports & Entertainment Marketing II 1.01 Describe the value of DECA.

  2. What is DECA? A career and technical student organization that: • Is designed to attract students into marketing careers. • Encourages the understanding of free enterprise. • Encourages civic responsibility. • Maintains a series of competitive events. • Offers awards and recognition. • Offers scholarships.

  3. What is DECA continued? • An association of marketing students • Helps develop leaders in marketing, management, entrepreneurship. • Is one of the three integral parts of the Sports and Entertainment Marketing Course. • The other 2 are classroom instruction and work based learning.

  4. Who can join DECA? • Any student taking a marketing-related course such as sports and entertainment marketing. • DECA is co-curricular; DECA is incorporated into the classroom.

  5. What are the Goals of DECA? • To prepare marketing education students to take their proper places in the business world. • To develop leadership characteristics. • To develop self-confidence and self-acceptance. • To develop a greater understanding of our competitive, free enterprise system. • To further develop occupational competencies needed for careers in marketing, management and entrepreneurship. • To develop high ethical standards in personal and business relationships.

  6. What are the Goals of DECA Continued? • To develop effective international relationships. • To develop a greater awareness of career opportunities in marketing. • To develop greater proficiency in communication. • To develop greater appreciation of the responsibilities of citizenship. • To develop a healthy competitive spirit. • To develop social and business etiquette.

  7. What are the Benefits of DECA? • Sense of belonging • Group participation • Motivational involvement • Competitive involvement • Personal growth and development

  8. Basic Facts • DECA stands for: Distributive Education Clubs of America • Headquarters: • International: Reston, VA • NC: Raleigh • Publications: • National DECA–DECA Dimensions • NC DECA–DECA Connections • Tagline: Developing leaders in marketing, management and entrepreneurship.

  9. Basic Facts continued . . . • Colors: Blue and gold • Blue represents sincerity • Gold represents success • Emblem: Diamond • Four points on the DECA diamond: 1. Social Intelligence 2. Leadership Development 3. Civic Consciousness 4. Vocational Understanding

  10. Unit 1 Project • You are to create a new sports or entertainment product and provide a prototype. • The project details are located on the website in Unit 1 under “Unit 1 Project Overview” • The answers to these questions need to be organized into a PowerPoint Presentation.

  11. Divisions of DECA • High School • Delta Epsilon Chi • Collegiate • Alumni • Professional

  12. Levels of DECA • Local (HS) • District • State (NC) • Region (NC is in Southern) • 4 Regions: North Atlantic, Southern, Central, and Western • International

  13. Governance in DECA • Professional staff • Leadership council • Student leadership

  14. Sustaining DECA Financially • Membership in DECA requires that each member pay dues on the state and national level.

  15. Other NC CTE Student Organizations • DECA–Marketing Education • FBLA–Business and Information Technology Education • FCCLA–Family and Consumer Sciences Education • FFA–Agricultural Education • HOSA–Health Occupations Education • TSA–Technology Education • SkillsUSA–VICA–Trade and Industrial Education

  16. DECA Conferences • Sports and Entertainment Marketing Conference held in Orlando, Florida. • Marketing Competitive Events Conference (MCEC) – District competition.

  17. DECA Conferences continued . . . • North Carolina Career Development Conference (NC CDC) – State competition held in Greensboro. • International Career Development Conference (ICDC).

  18. DECA Events • Competency Based Competitive Events: • Apparel & Accessories Marketing Series • Food Marketing Series • Management Team Decision Making Events: • Sports & Entertainment Marketing Mgmt Team Decision Making • Travel & Tourism Marketing Mgmt Team Decision Making

  19. DECA Events continued … • Marketing Research Events: • Hospitality & Recreation Marketing Research • Retail Marketing Research • Chapter Team Events: • Civic Consciousness Project • Creative Marketing Project

  20. DECA Events continued … • Business Mgmt & Entrepreneurship Events: • E-Commerce Business Plan • International Business Plan • Marketing Representative Events: • Advertising Campaigns • Fashion Merchandising Promotion Plan

  21. DECA Special Activities • 7-Up Challenge • Virtual Business Challenge • DECA Quiz Bowl

  22. Themes • International Theme: DECA . . . “Developing leaders in marketing, management and entrepreneurship.” • North Carolina Theme: NC DECA . . . (Can you find it?)

  23. Join DECA TODAY!

  24. Unit 1 Project continued … • Continue working on Unit 1 Project • Research and provide solid evidence of your work in your presentation • All work is be completed and ready for presentation at the end of the unit

More Related