December 10, 2012

1. EVAP - MRD December 10, 2012

2. MRD Contents • The Product • Market Data • Channel Strategy • Where? • When? • What? • Naming & Theme • Packaging • Key Messaging • How • Foundation Assets & Tactics • Social Media • Web Optimization • Campaign Objectives • Next Steps

3. The Product: EVAP NEW! K39723 • Value • Rescue your wet electronics before its too late! Once your item has been sealed in the EVAP bag, simply wait until the humidity indicator signals , I’m ready! • Features • Aluminized Mylar Bag – Allows the least amount of moisture. • In as little as 3 hours and No longer than 2 days (depending on how soaked your device was) it will come out of the bag EVAP’D. • 2- Vacuum Sealed Tyvek Pouches containing 30 Grams of Molecular Sieve – APG Grade 13X (High Grade) • Available Jan ’13

4. Market Data • 5 billion Smartphone users in the world circa 2015 • 81% of Smartphone users never turn off their device, Lifestyles Group UK • 1 billion of us are connected like never before • 2 out of 3 people will get their Smartphone’s wet, MSNBC • 5 out of 10 Smartphone accidents happen around the home, squaretrade.com • 60% of mobile insurance claims are due to water damage, Gartner • $700 is the cost of replacing a Smartphone Insert EVAP infographic here when available

5. Channel Strategy & Road Map

6. Where? • Global launch • Europe, America’s, Asia, Australia • Launch type • Hero product • Channels • Telco, Retail & eTail • Kensington.com

7. When? • Launch date (web live) • US: February 16, 2013 • EU: February 16, 2013 • In-stock date • February 16, 2013 • Events • CES 2013 , available for customer review • Press Announcement date • Broadcast at CES 2012, no additional release needed • Campaign assets • Global asset target delivery date: January 7, 2013

8. What? Naming & Theme • Naming • Continue EVAP naming convention • Create brand awareness & secure additional naming • Rescue Pouch™ • ESAC™ • Wet Electronics Rescue Kit (pending legal review) • Campaign Identity • Leverage “Rescue your wet electronics before it’s too late” tag line from packaging • Create fear based marketing to garner advance sales • Offer EVAP as safety net for your precious Smartphone protection • Main focus on Retail, E-Tail and Telco

9. What? - Packaging • Packaging • Leverage existing packaging from supplier • Modify to smaller structure (reduce by half) • Update imagery & reduce copy • Add Kensington branding • Shipper • Create shipper with same updates as packaging • QR code • Links to product video

10. What? – Key Messages • Pain points solved: • EVAP rescues your wet electronics before its too late • Usual Dry time 6-24 hours • 10x Faster than rice or other at-home-remedies. • Increases your chances of successful recovery up to 700 times • Single Use Disposable Aluminumized/Mylar Pouch • Neatly packed with 3 vacuum sealed healing kits stuffed with 20 Grams of Molecular Sieve each

11. Value Prop: Mass • Compelling for Kensington • Phase 3 of “stepped strategy” where volume, brand value & brand recognition have been validated through the earlier phases of the strategy where the customer bases were incrementally smaller. • Using this “step strategy” to conquer our next phase, Global Expansion. • Compelling for Mass • Consumers demand Hot ticket items. Thus Category Captains are highly coveted by mass-retailers. • Margin % increase. Not selling the wrong product, just the wrong brand. At $ 20.00 I can guarantee a 60% margin increase.

12. Value Prop: Telco & Co-op • Compelling for Kensington • Using the install base of Buy-Sell Co-Op, secure next level placement & volume while uncovering new revenue streams and brand awarenessamongst Tier – 2 Telco. • Gain traction for phase 2, Tier-1 Telco launch • A) Leveraging the Tier-2 Telco and wireless BuySell Co-Op experiences to move up to the next install base in our “stepped strategy” penetrating Tier-1 Telco. • B) By working with Tier 2 Telco to provide the highest level of customer service and high-end wireless accessories. • Compelling for T-2 Telco & Co-ops • Adds value to the in-store customer experience and overall level of customer service. • Gets their customers back online cheaper and easier than ever before. • Customer data interruption is minimal and inexpensive compared to todays alternatives • Increased profits & margins • Backed 100% by a trusted brand and valued partner in Kensington. • Pure profit, EVAP does not replace the sale of any other P.O.P accessory sales. • Best Electronic Rescue Kit available today. • Reduce ARPU (Average Return Per Unit Sold) • EVAP is a product that yields very low returns due to its nature.

13. Value Prop: Insurance • Compelling for Kensington • 1-1 Hardware/Accessory attachment at P.O.S. • Distribution • Brand Recognition • Compelling for Insurance Providers • Want EVAP because it solves the pain point of customer claims for damaged phones of which 60% are due to water damage • Drive Demand and interest for their product or bundle. • Bundled as part of customer reward or follow-up program • Instant $20.00 value add on that Insurance companies use to incentivize their customers to renew service or lure new customers

14. How? – Foundation Assets Last updated: Dec. 17, 2012

15. Social Media • E-Team to provide content • Copy goes here

16. Web Optimization & Planning • Kensington.com • Add EVAP to Smartphone category • Create product page • KeyWords • Wet electronics, wet smartphone, wet iPhone, • SEO • Copy goes here • SEM • Copy goes here

17. Campaign Objectives • To launch EVAP as rescue kit/safety net for wet electronics to create fear and drive sales of product before it’s too late • Create a 360˚ protection story • To support Sales Teams/Partners & Customers with assets, marketing materials and a sales deck to drive revenue and capture market share early • To communicate that Kensington is aligned with market trends and addressing the needs of the end consumer

18. Next Steps