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December 10, 2012

December 10, 2012. « Qui ne se préoccupe pas de l'avenir lointain, se condamne aux soucis immédiats » - Confucius. What’s Next : Opportunité à saisir – RTB- Adex Tablet / Mobile en France . + France – 2.000.000.000 d’impressions disponibles sur les Adex tablet /mobile + MRAID / MMA. 65%.

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December 10, 2012

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  1. December 10, 2012 « Qui ne se préoccupe pas de l'avenir lointain, se condamne aux soucis immédiats » - Confucius

  2. What’sNext : Opportunité à saisir – RTB-Adex Tablet / Mobile en France + France – 2.000.000.000 d’impressions disponibles sur les Adextablet/mobile + MRAID / MMA 65% 35%

  3. What’sNext : RTB – ADEX / Facebook:

  4. What’sNext : RTB – 1st Party Data / 3rd party Data: The Data Bubble

  5. What’sNext : RTB – ADEX / Un levier transparent sans friction : + Google AdwordsmodeleRTB optimum & inflationniste (efficacité / valeur) + Valeur augmente pour l’annonceur & l’éditeur, par une allocation optimum & transparente de l’offre & la demande. Or ce n’est pas optimum, ni transparent. => Transparence & Segmentation

  6. What’sNext : Evaluation des acteurs RTB - Digital Advertising DATA TECHNOLOGIE LIVRAISON CREATION DE LA DEMANDE Prospection Couverture Ciblage Contexte Conquête Ciblage Audience Retargeting CRM SATISFACTION DE LA DEMANDE

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