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Phoenix InfoNews in China

Phoenix InfoNews in China. Source: CTR - CNRS 2011 (May - Oct 2011) 36 cities in China. CNRS. CTR-China National Resident Survey (CNRS) Conducted by CVSC-TNS Research Co. Ltd. (CTR) Personal interview + self completion questionnaire to individuals Aged 15+ registered permanent residents

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Phoenix InfoNews in China

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  1. Phoenix InfoNews in China Source: CTR - CNRS 2011 (May - Oct 2011) 36 cities in China

  2. CNRS • CTR-China National Resident Survey (CNRS) • Conducted by CVSC-TNS Research Co. Ltd. (CTR) • Personal interview + self completion questionnaire to individuals • Aged 15+ registered permanent residents • Living in 36 China cities • Fieldwork conducted in May - Oct 2011

  3. Beijing Changchun Changsha Chengdu Chongqing Dalian Foshan Fuzhou Guangzhou Guiyang Hangzhou Haikou Harbin Hefei Jinan Kunming Lanzhou Nanchang CNRS - 36 cities in China • Nanjing • Nanning • Ningbo • Qingdao • Shanghai • Shenzhen • Shenyang • Shijiazhuang • Suzhou • Taiyuan • Tianjin • Wenzhou • Urumqi • Wuxi • Wuhan • Xian • Xiamen • Zhengzhou

  4. TV is the most popular media in China Daily reach rate% Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities(103,045,758/ 40,556)

  5. Chinese audience spent more time on TV Average Time Spent / Day (minutes) Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities(103,045,758/ 40,556)

  6. Phoenix InfoNews Vs other oversea regional channels % watched past 30 days Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities(103,045,758/ 40,556); Channels watched in past 30 days

  7. Phoenix InfoNews viewer profile - Gender Phoenix InfoNews viewers All 15+ in 36 cities Male 53% Female 48% Female 47% Male 52% Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities (103,045,758/ 40,556) Past month Phoenix InfoNews viewers (3,769,456/1,836)

  8. Phoenix InfoNews viewer profile - Age Profile % Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities (103,045,758/ 40,556) Past month Phoenix InfoNews viewers (3,769,456/1,836)

  9. Phoenix InfoNews viewers are well-educated58% Phoenix InfoNews viewers receive professional or above education Profile % Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities (103,045,758/ 40,556) Past month Phoenix InfoNews viewers (3,769,456/1,836) Remarks - “Refuse to answer” respondents are excluded.

  10. Phoenix InfoNews viewers are more affluent68% Phoenix InfoNews viewers with monthly household income RMB5,000 or above Profile % Monthly household income Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities (103,045,758/ 40,556) Past month Phoenix InfoNews viewers (3,769,456/1,836) Remarks - “Refuse to answer” respondents are excluded.

  11. Phoenix InfoNews viewers hold higher positions39% Phoenix InfoNews viewers with managerial grade or above occupation Profile % Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities (103,045,758/ 40,556) Past month Phoenix InfoNews viewers (3,769,456/1,836) Remarks - “Refuse to answer” respondents are excluded.

  12. Phoenix InfoNews viewers hold higher positions than local channel viewersViewer profile – PMG* Profile % Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities (103,045,758/ 40,556); Channel watched past 7 days. *PMG – Professionals/ Managers/ Government officials

  13. TV is no.1 mass medium to receive information for leisure travels Main channels to obtain travel information (leisure travels) Profile % Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities + Past month Phoenix InfoNews viewers (3,769,456/1,836)

  14. Phoenix InfoNews viewers are more likely to have both business and leisure air travels Purposes of Air Travel Profile % Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities (103,045,758/ 40,556); Past month Phoenix InfoNews viewers (3,769,456/1,836)

  15. Phoenix InfoNews viewers are more likely to travel with tour groups and self-driving tour Most Often Travel methods Profile % Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities (103,045,758/ 40,556); Past month Phoenix InfoNews viewers (3,769,456/1,836)

  16. Phoenix InfoNews viewers are more likely to have Leisure Travels Leisure Air Trips in past 12 months Profile % Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities (103,045,758/ 40,556); Past month Phoenix InfoNews viewers (3,769,456/1,836)

  17. Phoenix InfoNews viewers enjoy their leisure time Agree / Strongly agree % Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities + Past month Phoenix InfoNews viewers (3,769,456/1,836)

  18. Phoenix InfoNews viewers owned more hi-tech consumer durables Profile % Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities (103,045,758/ 40,556) Past month Phoenix InfoNews viewers (3,769,456/1,836)

  19. Phoenix InfoNews viewers are more financially aware Profile % Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities (103,045,758/ 40,556); Past month Phoenix InfoNews viewers (3,769,456/1,836) *including: National Debts, Stock A in Shanghai/Shenzhen, Domestic Stock B, Stock of Hong Kong/Overseas market, Bonds, Real Estate, Foreign Currency, Gold, Domestic or Overseas Futures, Collection, Fund, Insurance investment, Lottery, RMB Personal Financing, Others **including: Stocks purchase, Bonds, Buy Funds, Real Estate investment, Others.

  20. Phoenix InfoNews viewers are more financially aware Intend to make investment within 1 year Profile % Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities + Past month Phoenix InfoNews viewers with intend to make an investment in next year ** (630,106/279) **including: Stocks purchase, Bonds, Buy Funds, Real Estate investment, Others.

  21. Phoenix InfoNews viewers love using credit card Profile % Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities (103,045,758/ 40,556) Past month Phoenix InfoNews viewers (3,769,456/1,836)

  22. Phoenix InfoNews viewers lead a quality lifestylethey are more likely to buy high quality products and imported brands Agree / Strongly agree % Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities + Past month Phoenix InfoNews viewers (3,769,456/1,836)

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