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Phoenix Movies in China

Phoenix Movies in China. Source: CTR-CNRS 201 1 (May - Oct 2011) 36 cities in China. CNRS. China National Resident Survey (CNRS) Conducted by CVSC-TNS Research Co. Ltd. (CTR) Personal interview + self completion questionnaire to individuals Aged 15+ registered permanent residents

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Phoenix Movies in China

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  1. Phoenix Movies in China Source: CTR-CNRS 2011 (May - Oct 2011) 36 cities in China

  2. CNRS • China National Resident Survey (CNRS) • Conducted by CVSC-TNS Research Co. Ltd. (CTR) • Personal interview + self completion questionnaire to individuals • Aged 15+ registered permanent residents • Living in 36 China cities • Fieldwork conducted in May - Oct 2011

  3. Beijing Changchun Changsha Chengdu Chongqing Dalian Foshan Fuzhou Guangzhou Guiyang Hangzhou Haikou Harbin Hefei Jinan Kunming Lanzhou Nanchang CNRS - 36 cities in China • Nanjing • Nanning • Ningbo • Qingdao • Shanghai • Shenzhen • Shenyang • Shijiazhuang • Suzhou • Taiyuan • Tianjin • Wenzhou • Urumqi • Wuxi • Wuhan • Xian • Xiamen • Zhengzhou

  4. TV is the most popular media in China Daily reach rate% Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities(103,045,758/ 40,556)

  5. Chinese audience spent more time on TV Average Time Spent / Day (minutes) Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities(103,045,758/ 40,556)

  6. Phoenix Movies Vs other overseas regional channels % watched past 30 days Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities (103,045,758/ 40,556); Channels watched in past 30 days

  7. Phoenix Movies viewer profile - Gender Phoenix Movies viewers All 15+ in 36 cities Male 44% Female 48% Female 56% Male 52% Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities (103,045,758/ 40,556); Past month Phoenix Movies viewers (909,043/ 358)

  8. Phoenix Movies viewer profile - Age Profile % Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities (103,045,758/ 40,556); Past month Phoenix Movies viewers (909,043/ 358)

  9. Phoenix Movies viewers are well-educated74% Phoenix Movies viewers receive professional or above education Profile % Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities (103,045,758/ 40,556); Past month Phoenix Movies viewers (909,043/ 358) Remarks - “Refuse to answer” respondents are excluded.

  10. Phoenix Movies viewers are more affluent52% Phoenix Movies viewers with monthly household income RMB 8,000 or above Profile % Monthly household income Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities (103,045,758/ 40,556); Past month Phoenix Movies viewers (909,043/ 358) Remarks - “Refuse to answer” respondents are excluded.

  11. Phoenix Movies viewers hold higher positions42% Phoenix Movies viewers with managerial grade or above occupation Profile % Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities (103,045,758/ 40,556); Past month Phoenix Movies viewers (909,043/ 358) Remarks - “Refuse to answer” respondents are excluded.

  12. Phoenix Movies viewers hold higher positions than local channel viewersViewer profile – PMG* Profile % Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities (103,045,758/ 40,556);Channel watched past 7 days. *PMG – Professionals/ Managers/ Government officials

  13. Phoenix Movies viewers are more affluent than local satellite channel viewersViewer profile – Average monthly household income more than RMB10K Profile % Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities(103,045,758/ 40,556); Channel watched past 7 days.

  14. TV is no.1 mass medium to receive information for leisure travels Main channels to obtain travel information (leisure travels) Profile % Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities + Past month Phoenix Movies viewers (909,043/ 358)

  15. Phoenix Movies viewers are more likely to have Leisure Travels Leisure Air Trips in past 12 months Profile % Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities (103,045,758/ 40,556); Past month Phoenix Movies viewers (909,043/ 358)

  16. Phoenix Movies viewers owned more hi-tech consumer durables Profile % Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities (103,045,758/ 40,556); Past month Phoenix Movies viewers (909,043/ 358)

  17. Phoenix Movies viewers are more financially aware Profile % Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities (103,045,758/ 40,556); Past month Phoenix Movies viewers (909,043/ 358) *including: National Debts, Stock A in Shanghai/Shenzhen, Domestic Stock B, Stock of Hong Kong/Overseas market, Bonds, Real Estate, Foreign Currency, Gold, Domestic or Overseas Futures, Collection, Fund, Insurance investment, Lottery, RMB Personal Financing, Others **including: Stocks purchase, Bonds, Buy Funds, Real Estate investment, Others.

  18. Phoenix Movies viewers love using credit card Profile % Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities (103,045,758/ 40,556); Past month Phoenix Movies viewers (909,043/ 358)

  19. Phoenix Movies viewers lead a quality lifestylethey are more likely to buy high quality products and imported brands Agree / Strongly agree % Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities + Past month Phoenix Movies viewers (909,043/ 358)

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