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Phoenix Movies Channel China Business Executives Survey 2013 PowerPoint Presentation
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Phoenix Movies Channel China Business Executives Survey 2013

Phoenix Movies Channel China Business Executives Survey 2013

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Phoenix Movies Channel China Business Executives Survey 2013

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  1. Phoenix Movies Channel China Business Executives Survey 2013

  2. CBES - Methodology • China Business Executives Survey (CBES) • Conducted by CVSC-TNS Research Co. Ltd. (CTR) • Face-to-face interview • 8 cities – Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Dalian, Wuhan and Chengdu • Target audience – Middle and top management of enterprises. • Samples represent a population of 1,137,104 business executives nationwide.

  3. CBES Scope – Corporate Executives Corporate Executives with the company of 50 employees from 24 industries, including: banking and financial institutions, insurance companies, business schools, Fortune 500 companies in China, international audit and law firms, and hotels. • CEO/ GM/ MD/ President/ Chairperson (or equivalent) • Deputy GM/ VP (or equivalent) • Head of Finance/ Accounting • Head of Domestic Marketing/ Sales/ Advertising • Head of International Marketing/ Sales/ Operations • Head of Production/ Operations/ R&D • Head of IT

  4. Phoenix Movies is No.4 overseas regional channel amongst Affluent Business Executives % watched in past 7 days Source: CTR CBES 2013; Regional channels watched in past 7 days. Business executives with annual personal income RMB 300K+ in 8 cities in China (252,482)

  5. Phoenix Movies is No.3 overseas regional channel amongst Business Decision Makers at Work* % watched in past 7 days Source: CTR CBES 2013; Regional channels watched in past 7 days. Business executives who can decide the annual purchasing budget at work with RMB5M+ in 8 cities in China (183,645)

  6. Phoenix Movies viewers are top management, affluent and decision makers Profile % Source: CTR CBES 2013; Business Executives in 8 cities in China (1,137,104) Watched Phoenix Movies in past 7 days (61,982)

  7. Phoenix Movies viewers love luxury products Profile % Source: CTR CBES 2013; Business Executives in 8 cities in China (1,137,104) Watched Phoenix Movies in past 7 days (61,982)

  8. Phoenix Movies viewers love digital products Profile% Source: CTR CBES 2013; Business Executives in 8 cities in China (1,137,104) Watched Phoenix Movies in past 7 days (61,982)

  9. Phoenix Movies viewers are frequent flyers Profile% Source: CTR CBES 2013; Business Executives in 8 cities in China (1,137,104) Watched Phoenix Movies in past 7 days (61,982)

  10. Phoenix Movies viewers are more likely to stay with 4-star or above hotels Type of hotel usually stay with during business or leisure trips Profile% Source: CTR CBES 2013; Business Executives in 8 cities in China (1,137,104) Watched Phoenix Movies in past 7 days (61,982)

  11. Travel Destinations for the Next 12 Months Profile% Source: CTR CBES 2013; Business Executives in 8 cities in China (1,137,104) Watched Phoenix Movies in past 7 days (61,982)

  12. Phoenix Movies viewers are likely to take First or Business Classes on air travelsClass taken in most of the time on the plane Profile% Source: CTR CBES 2013; Business Executives in 8 cities in China (1,137,104) Watched Phoenix Movies in past 7 days (61,982)

  13. Phoenix Movies viewers are more likely to travel with tour groups and work unitsHow do you normally travel Profile% Source: CTR CBES 2013; Business Executives in 8 cities in China (1,137,104) Watched Phoenix Movies in past 7 days (61,982)

  14. Phoenix Movies viewers are more likely to own private cars at home Profile % Source: CTR CBES 2013; Business Executives in 8 cities in China (1,137,104) Watched Phoenix Movies in past 7 days (61,982)

  15. Phoenix Movies viewers are more likely to attend postgraduate education Profile % Source: CTR CBES 2013; Business Executives in 8 cities in China (1,137,104) Watched Phoenix Movies in past 7 days (61,982) *Remarks: MBA/EMBA/ EDP/ MPA/ Professional Qualifications (e.g. CPA)/ Foreign Language Training/ Postgraduate Programme/ Others

  16. Phoenix Movies viewers lead a quality lifestyle Agree / Strongly agree % Source: CTR CBES 2013; Business Executives in 8 cities in China (1,137,104) Watched Phoenix Movies in past 7 days (61,982)