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Phoenix InfoNews in China

Phoenix InfoNews in China. Source: CTR - CNRS 201 3 ( May to Oct 2013 ) 36 cities in China. CNRS. CTR-China National Resident Survey (CNRS) Conducted by CVSC-TNS Research Co. Ltd. (CTR) Personal interview + self completion questionnaire to individuals

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Phoenix InfoNews in China

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  1. Phoenix InfoNews in China Source: CTR - CNRS 2013 (May to Oct 2013) 36 cities in China

  2. CNRS • CTR-China National Resident Survey (CNRS) • Conducted by CVSC-TNS Research Co. Ltd. (CTR) • Personal interview + self completion questionnaire to individuals • Aged 15+ registered permanent residents • Living in 36 China cities • Fieldwork conducted in May to Oct 2013

  3. Beijing Changchun Changsha Chengdu Chongqing Dalian Foshan Fuzhou Guangzhou Guiyang Hangzhou Haikou Harbin Hefei Jinan Kunming Lanzhou Nanchang CNRS - 36 cities in China • Nanjing • Nanning • Ningbo • Qingdao • Shanghai • Shenzhen • Shenyang • Shijiazhuang • Suzhou • Taiyuan • Tianjin • Wenzhou • Urumqi • Wuxi • Wuhan • Xian • Xiamen • Zhengzhou

  4. TV is the highest reach media in China Daily reach rate% Source: CNRS May to Oct 2013 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,788/40,440)

  5. Time Spent across the day on TV vs. Online Yesterday Usage % Source: CNRS May - Oct 2013 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,788/40,440)

  6. Phoenix InfoNews is the no. 2 overseas regional channel % watched Past 4 weeks Source: CNRS May - Oct 2013 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,788/40,440); Channels watched in Past 4 weeks

  7. Phoenix InfoNews is the no.2 oversea regional channelamongst High Household Income group with RMB20,000+ % watched Past 4 weeks Source: CNRS May - Oct 2013 Universe/ Sample: Individuals 15+ with monthly household income RMB20,000+ in 36 China cities(8,753,246/ 2,104); Channels watched in Past 4 weeks

  8. Phoenix InfoNews is the no. 2 overseas regional channelamongst High Personal Income group with RMB12,000+ % watched Past 4 weeks Source: CNRS May - Oct 2013 Universe/ Sample: Individuals 15+ with monthly personal income RMB12,000+ in 36 China cities (4,482,332/ 1,168); Channels watched in Past 4 weeks

  9. Phoenix InfoNews viewer profile - Gender Phoenix InfoNews viewers All 15+ in 36 cities Male 59% Female 48% Female 41% Male 52% Source: CNRS May to Oct 2013 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,788/40,440) Past 4 weeks Phoenix InfoNews viewers (6,828,505/2,218)

  10. Phoenix InfoNews viewer profile - Age Profile % Source: CNRS May to Oct 2013 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,788/40,440) Past 4 weeks Phoenix InfoNews viewers (6,828,505/2,218)

  11. Phoenix InfoNews viewers are well-educated75% Phoenix InfoNews viewers receive professional or above education Profile % Source: CNRS May to Oct 2013 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,788/40,440) Past 4 weeks Phoenix InfoNews viewers (6,828,505/2,218)

  12. Phoenix InfoNews viewers are more affluent47% Phoenix InfoNews viewers with monthly household income RMB10,000 or above Monthly household income Profile % Source: CNRS May to Oct 2013 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,788/40,440) Past 4 weeks Phoenix InfoNews viewers (6,828,505/2,218) Remarks - “Refuse to answer” respondents are excluded.

  13. Phoenix InfoNews viewers hold higher positions52% Phoenix InfoNews viewers with managerial grade or above occupation Profile % Source: CNRS May to Oct 2013 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,788/40,440) Past 4 weeks Phoenix InfoNews viewers (6,828,505/2,218) Remarks - “Refuse to answer” respondents are excluded.

  14. Phoenix InfoNews viewers hold higher positions than local channel viewersViewer profile – PMG* Profile % Source: CNRS May to Oct 2013; Watched in past 7 days Universe/ Sample: Individuals 15+ in 36 China cities (148,732,788/40,440); *PMG – Professionals/ Managers/ Government officials Remarks - “Refuse to answer” respondents are excluded.

  15. Phoenix InfoNews viewers are more likely to have both business and leisure air travels Purposes of Air Travel Profile % Source: CNRS May to Oct 2013 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,788/40,440); Past 4 weeks Phoenix InfoNews viewers (6,828,505/2,218)

  16. Phoenix InfoNews viewers are more likely to travel with tour groups and packages Most Often Travel methods Profile % Source: CNRS May to Oct 2013 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,788/40,440); Past 4 weeks Phoenix InfoNews viewers (6,828,505/2,218)

  17. Phoenix InfoNews viewers are more likely to have Leisure Travels Leisure Air Trips in past 12 months Profile % Source: CNRS May to Oct 2013 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,788/40,440); Past 4 weeks Phoenix InfoNews viewers (6,828,505/2,218)

  18. Phoenix InfoNews viewers enjoy their leisure time Agree / Strongly agree % Source: CNRS May to Oct 2013 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,788/40,440); Past 4 weeks Phoenix InfoNews viewers (6,828,505/2,218)

  19. Phoenix InfoNews viewers owned more hi-tech consumer durables Profile % Source: CNRS May to Oct 2013 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,788/40,440) Past 4 weeks Phoenix InfoNews viewers (6,828,505/2,218)

  20. Phoenix InfoNews viewers are more financially aware Profile % Source: CNRS May to Oct 2013 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,788/40,440); Past 4 weeks Phoenix InfoNews viewers (6,828,505/2,218) *including: National Debts, Stock A in Shanghai/Shenzhen, Domestic Stock B, Stock of Hong Kong/Overseas market, Bonds, Real Estate, Foreign Currency, Gold, Domestic or Overseas Futures, Collection, Fund, Insurance investment, Lottery, RMB Personal Financing, Others **including: Stocks purchase, Bonds, Buy Funds, Real Estate investment, Others.

  21. Phoenix InfoNews viewers are more financially aware Intend to make investment within 1 year Profile % Source: CNRS May to Oct 2013 Universe/ Sample: Individuals 15+ in 36 China cities + Past 4 weeks Phoenix InfoNews viewers with intend to make an investment in next year ** (3,108,671/ 856) **including: Stocks purchase, Bonds, Buy Funds, Real Estate investment, Others.

  22. Phoenix InfoNews viewers love using credit card Profile % Source: CNRS May to Oct 2013 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,788/40,440) Past 4 weeks Phoenix InfoNews viewers (6,828,505/2,218)

  23. Phoenix InfoNews viewers lead a quality lifestylethey are more likely to buy high quality products Agree / Strongly agree % Source: CNRS May to Oct 2013 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,788/40,440); Past 4 weeks Phoenix InfoNews viewers (6,828,505/2,218)

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