Building a Strong Recruitment Program Through Leadership of the Interfraternity Council

1. Building a Strong Recruitment Program Through Leadership of the Interfraternity Council Recruitment for Large Greek Communities

2. Session Expectations • Participate • Ask questions • Be respectful of others • Have a good sense of humor • Let us know if you need a break • Don’t hold back • Exchange ideas with others • Keep chitter-chatter to a minimum • Turn cell phones off

3. Group Activity

4. Session Objectives • Learn how to properly plan for IFC recruitment • Understand the marketing strategies for a successful IFC recruitment • Learn how to utilize the summer time to capitalize on fall recruitment • Learn how to offset costs of IFC recruitment

5. What are you doing?

6. Recruitment Basics • 1 (or two) person is in charge • Vice President of Recruitment • Possible Compensation • Recruitment Committee • Representative of Fraternity Community • Meet on a Regular Basis • Must Be Dependable

7. Committee Responsibilities • Meet on a regular basis • Work about 10-20 hours/week • Develop a timeline and assign specific tasks • Develop a theme & logo (used on all marketing materials) • Create the Summer Orientation presentation • Solidify sponsors (create contract) • Create all printable materials • Keep website consistently updated

8. See Every Chapter Open Houses BBQs Rec’t Forum in Union Philanthropy Events Marketing Plan Admissions Calling H.S. Lists Deferred Rec’t Rec’t Speaker Community Service Project 1 Week Before Classes Begin Dirty Recruitment Informational Tables Freshmen Move-In Re-Cap of What You’re Doing

9. Summer Orientation Budget Recruitment Website Theme & Logo Sponsorships Compensation for summer workers Bulk Mailing Permit Scholarships Marketing Materials Initial Discussion Items with Greek Advisor SHOULD HAPPEN AFTER MGCA

10. Recruitment Budget • Should have been solidified when the budget was originally formed • Compensation for recruitment officer(s)? • Should be competitive to what other student campus workers get paid

11. Marketing Materials • Recruitment Brochure • T-Shirts (preferably with color) • Parent’s Guide • CD-Rom • Summer Postcards • Athletic Schedule Cards • Campus Yard Stakes

12. Summer Orientation • Get on the agenda for Summer Orientation (or similar term) • 30-60 Minute Informational Session on “Going Greek” • F/S Members are the Presenters • Appropriate attire • Students talking to incoming students • Determine who presents each session before Summer Orientation begins • Video Presentation - “Year in Review” • Work with Greek Advisor on Agenda

13. Summer Orientation (cont’d.) • Invite incoming students to the session • Summer mailing (postcard) • Information tables during the session in high traffic areas (dining halls, near i.d. office, student center) • What to provide at the session: • Food & Drinks • Marketing Materials (including t-shirt) • Registration Forms • Scholarship Applications • Calendar of Events • Set-Up and flow of session

14. Summer Orientation (cont’d.) • What to do after the session: • Enter attendees’ names in database • Follow up with the incoming students and parents • Thank them for attending • Send registration form (if they didn’t register) • Include marketing materials (magnets, athletic schedules, etc.) • Cross-reference students who did not attend your session • Send them a letter inviting them to fall recruitment

15. Scholarships • Assess all chapters (ex. = $250) • Determine how many to award • 15 for $200, 10 for $300, etc. • Develop the application • Determine how the apps. will be awarded (i.e., merit, need, etc.) • Verify this with Greek Advisor • Use this as a marketing tool (create a flier for this) • Doesn’t obligate students to join a fraternity

16. Scholarships (cont’d.) • Who will read the applications? • IFC recruitment officers and Greek Advisor • Invite scholarship recipients to an IFC meeting to present their awards • Take pictures for publicity, put on website or future brochures • Notify those who did not receive the scholarship • How can you promote the recipients and make the Greek community look good?

17. Recruitment Website • User-Friendly • Registration Form • Calendar of Events • Appropriate Pictures • Contact Person(s) & Contact Information • Printable Materials (pdf)

18. Recruitment Brochure • What content should be in it: • All Chapters Relevant Information (include contact information) • Numeric Data (community service, grades, fundraising dollars, etc.) • Frequently Asked Questions • Rankings (Grades, IMs, etc.) • Appropriate Pictures • Distinguished alumni • Campus map noting Greek property • Policies (anti-hazing, grades, etc.)

19. Sponsorships • Why Sell Sponsorships? • Decrease Expenses (T-Shirts, Food, etc.) • How do we determine who we sell sponsorships to? • Determine what your needs are and brainstorm a list of businesses • Solidify these before Summer Orientation begins

20. Selling Sponsorships • What to do initially: • Send introductory letter stating what you are doing and what the sponsor’s benefits will be • Follow up and schedule a face-to-face meeting • Develop Talking Points for students to take to the meeting

21. The Meeting (Sponsorships cont’d.) • Two people attend each sales meeting • What to take with you: • Introductory Letter • Sponsorship Contract • Talking Points and Sponsorship Benefits • Sample marketing materials where their logo might appear • Tips for the meeting: • Wear an ironed shirt, dress pants & shoes • Look the part; Act the part; Be the Part = LAB • Clean shave – Don’t look scruffy! • Practice your sales pitch • Be confident – Think ABC (Always Be Closing)

22. Follow Up (Sponsorships cont’d.) • Send a thank you note in the mail • Get their artwork • Get their money • After IFC recruitment is over, send a letter to the sponsor stating the recruitment success (include t-shirt) • Make the sponsor feel appreciated and maybe they will participate again next year

23. How to Recruit Parents • Summer Orientation Session • Recruitment Website Section for Parents • Parent’s Brochure • Similar information to student rec’t brochure • What your son is getting involved in • Leadership opportunities • Dispel myths/Fast Facts • Anti-hazing policy • Website address

24. When School Begins: • Put an ad in campus newspaper welcoming students back and inviting them to participate in recruitment • Hold a meeting with all chapter recruitment chairmen • Discuss rules, process, schedules, etc. • Distribute Summer Orientation attendees list • Place blown up map of fall 2004 rec’t locations all over campus • Put “campus stakes” around campus publicizing fraternity recruitment

25. After Recruitment Is Over: • Get names of everyone that joined a fraternity • Develop a bid list and a non-bid list • Distribute non-bid list to each chapter • Evaluate your recruitment process • Send survey via e-mail or campus mail to those who participated • Send a letter to parents congratulating them on their son’s choice to join a fraternity

26. Add Structure & Continuity to IFC Rec’t • Develop a binder for the next IFC VP of Recruitment that is devoted to IFC Recruitment • Keep copies of everything • Note when tasks are to be completed • All of the above helps the next VP of Recruitment develop a successful recruitment program

27. Michael Falkowitz Assistant Dean of Students – University of Kentucky (859) 257-4250 / mafalk2@uky.edu Nathan Wight Director of Chapter Development – ΔΣΦ Fraternity (317) 634-1899 x429 / wight@deltasig.org