4 ways to build your own email lists

1. 4 ways to build your own email lists As an owner of a small business, you would probably love to try and connect with hundreds of thousands of online users out there to market your products, but thanks to the CAN-SPAM act, spamming is considered a federal crime. You can now purchase verified email mailing lists from reputable list brokers or try and source these emails on your own. Whether you utilize consumer mailing lists sourced from a broker, or have managed to collect your own, you still need to be sure that the emails are real, and verify them. But if you are wondering about how to source viable, legitimate emails, do check out the tips posted below. Opt-in: Get people to subscribe to your list by offering them something of value – something that they can use, like a coupon or an e-book. Make sure that the product you offer would be of value to your consumers, and making it more likely that several of them opt in to receive your emails on certain products and product updates. And as more people subscribe, your list should grow. Advertise your opt-in: You need to put a prompt in all of the pages of your website, directing your customers to your opt-in list. Additionally, you can also advertise and market an email subscription, so that more consumers get to sign up for your emails. Remember, a good email list is crucial to marketing your products and services and unlike other marketing channels – emails do not cost much and through them, you can communicate with your customer directly.

2. Use interstitials: Use pop-ups with sliders or interstitials on your website – granted most users find pop- ups downright annoying which is why you tweak these pop-ups to appear after the user has been on your website for more than a minute. Using interstitials could lead to a better conversion rate and you should be able to capture more sign-ups. Use apps: You can get more subscribers by offering them a free app for subscribing to your list. The challenge though lies in coming up with a good app, one that they would find interesting enough to sign up for the list in the first place. Also ask them to sign up online, since taking down their email addresses with pen and paper would lead to a loss of nearly 20% due to illegible handwriting. Another useful way is to message people through their phones. As smartphones get smarter, it should be fairly easy to set up an interactive message about what your product is about and how they would stand to benefit from it. So make sure that you use select vendors to get this message across and wait for your subscribers list to increase.