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Indigenous Australian Youth: “Give Decay the Boot”

Indigenous Australian Youth: “Give Decay the Boot”. By: Mohammed Ali, Ray Dagher, David Hyung Woo Jin, Charlie Thompson and Brian Monaghan. Indigenous Australians: An Overview. ~ 550 000 Indigenous Australians 2.5 % of total population ~50% live outside metropolitan areas

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Indigenous Australian Youth: “Give Decay the Boot”

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  1. Indigenous Australian Youth: “Give Decay the Boot” By: Mohammed Ali, Ray Dagher, David Hyung Woo Jin, Charlie Thompson and Brian Monaghan

  2. Indigenous Australians: An Overview • ~ 550 000 Indigenous Australians • 2.5 % of total population • ~50% live outside metropolitan areas • 55% are part of the workforce • Earn 38% less per week than non-indigenous ($450) • The Overburden Report 2009 Indigenous Australians downloaded 07.03.2011 from http://www.thenewblackmagazine.com/PhotoFiles/Picture%20037.jpg

  3. Indigenous Australian Youth • 38 % of the total population is under 15 • At School: poor performance, high absenteeism and low retention rates • Only 23% complete year 12 • 4.5 % under judicial supervision Aboriginal Kid downloaded 07.03.2011 from http://uncyclopedia.wikia.com/wiki/File:Aboriginal_Kid.jpg

  4. Indigenous Australian Health Concerns • Live ~ 10 years less when compared to non-indigenous • 1 in 8 have a chronic heart condition • Diabetes is 3.5x more common with aboriginals • 50% smoke daily

  5. Indigenous Australians and Oral Health • ~ 3x the amount of decayed, missing and filled teeth in deciduous and permanent dentition • Higher rates of periodontal disease (Jamieson et. Al, 2007) • 2010-2011 budget • Only mention about oral health is 3700 funded appointments for youth Caries downloaded 07.03.2011 from http://www.doctorspiller.com/Tooth_Decay.htm Gum Disease downloaded 07.03.2011 from http://blog.itechtalk.com/2009/treating-gum-disease-naturally/

  6. Socioeconomic Status and Oral Health • 40% brush teeth daily • 31% cant remember the last time they visited the dentist • Correlation between caries development and economic status -lack of oral health info, resources ($) and access to dentist (Jamieson et. Al, 2007)

  7. How Can We Successfully Promote Oral Health To Indigenous Australian Youth? • School? • Dental Surgery? • Community Program? Cartoon-Toothbrush-Toothpaste downloaded 07.03.2011 from www.teethwhiteningreviews.ca Warlpiri Youth Development Aboriginal Corporation downloaded 07.03.2011 from http://www.orac.gov.au/

  8. Indigenous Australians and Australian Rules Football (Footy) “Australian rules footballhas a special place in the culture of many Aboriginal communities. In some instances it has become as much as 'an obsession' and a tool to keep children in school and promote healthy lifestyle messages. In many communities the 'footy' plays a crucial role in keeping people together, offering them an opportunity to meet and exchange news while they cheer the team on…In this way every football game is an avenue to health and well-being for each individual.” -'A racist? What rot!', Koori Mail 426, p.85 St. Kilda Football Club downloaded 20.03.2011 from members.pcug.org.au

  9. Indigenous Australians and Footy • TheAFL's Indigenous programsreach more than 87,000 Aboriginal people • Four AFL clubs engage withAboriginal communities: Essendon (Wadeye), Geelong (Gove and Groote), Richmond (Alice Springs) and Collingwood (Katherine) • 25AFL Indigenous academiesoperate across the country 385319_1_O.jpg downloaded 08.03.2011 from http://www.sportingpulse.com/ Aboriginal Kids-GSP Images downloaded 08.03.2011 from http://www.theroar.com.au/

  10. Our Promotional Product • Dental themed, educational football • Simple, plain text • Highlights importance of brushing and flossing • Touches on key issues impacting oral health in the indigenous communities • Official AFL size and shape

  11. Product Implementation • Supply the ball to the AFL indigenous programs • Maximum exposure of product to indigenous communities • Ball incorporated into programming and given to children to take home • “Give Decay the Boot” player presented oral hygiene tutorial Aboriginal Power downloaded 014.03.2011 from portadelaidefc.com.au

  12. Player Handbook and Message Delivery • All educational material supplied directly to players • Basic, understandable science behind dental disease • Information about proper oral health strategies • Linking oral disease to chronic disease • Diseases the kids might be able to relate to • Ensure material is presented in a positive manner • Linking it to personal experience/importance

  13. “Pass on the Message” • Children take home the footy and are encouraged to pass on what they learned • Expands range of individuals targeted by the promotional product • Friends and family • Information stays with children and can sink in • Children are also given toothbrush and floss • Ensures they carry out what they learned NAIDOC Week 2011downloaded 14.03.2011 from http://www.reconciliation.org.au/

  14. Summary • Tackles the basic issues plaguing the indigenous population and promotes manageable resolutions • Ground up approach • Children’s idols are used to educate and promote • Utilizes one of the few avenues available to successfully target indigenous youth • Targets a huge amount of people with the hope of spreading the information even further

  15. References • Australian Human rights commission, 2008 http://www.hreoc.gov.au/social_justice/statistics/index.html • Summary of Australian Indigenous health, 2010 http://www.healthinfonet.ecu.edu.au/health-facts/summary • Review of Aboriginal Education, Ngarrambi Nyaagaygamba, 2003 • 'A racist? What rot!', Koori Mail 426, p.85 • Jamieson L.M., Armfield J.M., Roberts-Thomson K.F., 2007. Oral health of Aboriginal and Torres Strait Islander children. AIHW. *All adapted images have been done so solely for illustrative purposes of this project*

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