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Google Ads Now Allows Video Inclusion in Showcase Shopping Ads

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amybrenan
5 diapositives · 85 Views · Oct 08, 2018

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Google Ads Now Allows Video Inclusion in Showcase Shopping Ads
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  1. Google Ads Now Allows Video Inclusion in Showcase  SHOPPING ADS

  2. It was recently confirmed that Google Ads has finally implemented an update on its Showcase Shopping ads and this has delighted site owners, advertisers and digital marketers. According to some published articles on the web, the new Google Ads update was designed to allow the Showcase Shopping ads to be available along with the video functionality. Based on these reports, it is quite clear that a great improvement was obtained by Google Ads given that its Showcase Shopping ads were previously allowed to include images only.

  3. When asked to comment on the recent move, Google hinted that the upgrade would most likely benefit individuals and companies who promote their products on Google since a video can be regarded as a highly- persuasive form of content that can influence the users’ purchase decisions. It can be remembered that the Showcase Shopping ads were introduced just last year to let advertisers upload multiple images to a single ad and promote their products or services. Given this, it is correct to conclude that Google’s latest move to allow advertisers to add videos marks the first update to such ad units since they were launched.

  4. Also, Google explained that the latest update on the Showcase Shopping ads would also enable advertisers to include descriptions, products, and promotions of what they are showcasing. Finally, the company claims that it was proven that the top ad in the Showcase slot could drive up to 3.6X higher CTR than the average and receive 20 per cent additional conversion credit with the first-click attribution.

  5. Source: com/blog/google-ads-now-allows- video-inclusion-in-showcase- shopping-ads https://digitalmarketingjournal.weebly.