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Website Rebrand that's SEO Friendly: How to Achieve It

amybrenan avatar
amybrenan
6 diapositives · 108 Views · Jan 17, 2018

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Website Rebrand that's SEO Friendly: How to Achieve It
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  1. WEBSITE REBRAND THAT'S SEO FRIENDLY: HOW TO ACHIEVE IT

  2. WEBSITE REBRANDING is an inevitable phenomenon that website owners and digital marketers occasionally experience. This is because rebranding offers a lot of benefits. However, having a website rebranded requires many adjustments and the most common of these is changes in content, design and changes in the site’s structure or migration. Given this fact, it is essential for site owners and digital marketers to carefully handle rebranding. They are strongly advised to conduct extensive research on how it’s done. To start with, they can also consider doing the following.

  3. 1. TAKE SEO INTO CONSIDERATION. One of the essential techniques that site owners should do to achieve a more efficient website rebranding is to take SEO into consideration during the process. By doing so, unwanted outcomes such as traffic loss and brand-related rankings can be avoided. Site owners should also make sure that they maintain the relevance of the old brands mainly on the products, non- branded queries and services while boosting the new ones’ relevance. Also, they should also prevent losing the link popularity of all the well-established pages that are brand related that will no longer be part of the site.

  4. 2. BE CAUTIOUS IN HANDLING THE COMPANY NAME REBRAND. Another essential aspect that site owners should take seriously is how they handle the company name rebrand. This is because the changes in the company’s name might confuse visitors and potential customers. Since the rebrand will trigger the migration to a brand-new domain and a new website design that will reflect the new brand will set in, it is important that every URL of the old domain would be 301-redirected to their respective new domain destination.

  5. 3. DON’T TAKE PRODUCT NAME REBRAND FOR GRANTED. Although most website rebranding does not drastically affect product line rebrands, it is still important for website owners to take the needed procedures to fix the negative issues that the changes on the site might cause. By doing the practices discussed earlier, website owners and digital marketers will probably be able to handle the website rebrand correctly. Doing such measures will also help eliminate the possible negative effects that the rebranding might cause to the new website.

  6. SOURCE HTTPS://DIGITALMARKETI NGJOURNAL.WEEBLY.COM /BLOG/WEBSITE- REBRAND-THATS-SEO- FRIENDLY-HOW-TO- ACHIEVE-IT