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04 Global RACR day 3 - Implementation of Employer Branding and HR Marketing

Implementation of Employer Branding and HR Marketing - Romana Martincovu00e1

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04 Global RACR day 3 - Implementation of Employer Branding and HR Marketing

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  1. Employer Branding and HR Marketing Romana Martincová www.recruitmentacademy.cz C1 - Internal use

  2. Introduction to HR Marketing and Employer Branding ● What is HR Marketing? : HR marketing is a set of resources and activities that represent the company as an employer : is it tactical or strategic? : attractive recruitment advertisements, career sites, presentations at trade fairs, recruitment campaigns ● What is Employer Branding? : The employer's brand captures the basic philosophy of every company : WHY the company exists, what it wants to achieve, what it believes in, the corporate culture, what it offers to its employees : A composition of thoughtful steps aimed at strengthening the employer's brand www.recruitmentacademy.cz C1 - Internal use

  3. Strategic Emplyoer branding – where to start? www.recruitmentacademy.cz C1 - Internal use

  4. Individual steps – Employer branding touchpoints www.recruitmentacademy.cz C1 - Internal use

  5. Employer x Employee Value Proposition (EVP) www.recruitmentacademy.cz C1 - Internal use

  6. Relationship between talent sourcing and employer branding What is the relationship? www.recruitmentacademy.cz C1 - Internal use

  7. Candidate Experience Why is candidate experience important? What are the common bariers to achieve the best candidate experience? How would you describe the best candidate experience? www.recruitmentacademy.cz C1 - Internal use

  8. THE NEW WORLD „VUCA“ www.recruitmentacademy.cz C1 - Internal use

  9. THE NEW WORLD „VUCA“ www.recruitmentacademy.cz C1 - Internal use

  10. THE NEW WORLD „VUCA“ www.recruitmentacademy.cz C1 - Internal use

  11. THE NEW WORLD „VUCA“ www.recruitmentacademy.cz C1 - Internal use

  12. THE NEW WORLD „VUCA“ www.recruitmentacademy.cz C1 - Internal use

  13. Consumer shift = candidate shift = experience! www.recruitmentacademy.cz C1 - Internal use

  14. Employee shift www.recruitmentacademy.cz C1 - Internal use

  15. Candidate experience www.recruitmentacademy.cz C1 - Internal use

  16. Candidate experience www.recruitmentacademy.cz C1 - Internal use

  17. Candidate experience www.recruitmentacademy.cz C1 - Internal use

  18. Candidate experience www.recruitmentacademy.cz C1 - Internal use

  19. Candidate experience www.recruitmentacademy.cz C1 - Internal use

  20. Candidate experience www.recruitmentacademy.cz C1 - Internal use

  21. Candidate experience www.recruitmentacademy.cz C1 - Internal use

  22. Candidate experience www.recruitmentacademy.cz C1 - Internal use

  23. Candidate experience www.recruitmentacademy.cz C1 - Internal use

  24. Candidate experience www.recruitmentacademy.cz C1 - Internal use

  25. Candidate experience www.recruitmentacademy.cz C1 - Internal use

  26. Candidate experience www.recruitmentacademy.cz C1 - Internal use

  27. Candidate experience www.recruitmentacademy.cz C1 - Internal use

  28. Candidate experience www.recruitmentacademy.cz C1 - Internal use

  29. Candidate experience www.recruitmentacademy.cz C1 - Internal use

  30. Candidate experience www.recruitmentacademy.cz C1 - Internal use

  31. Candidate experience www.recruitmentacademy.cz C1 - Internal use

  32. Candidate experience www.recruitmentacademy.cz C1 - Internal use

  33. Candidate experience www.recruitmentacademy.cz C1 - Internal use

  34. Candidate experience www.recruitmentacademy.cz C1 - Internal use

  35. Candidate experience www.recruitmentacademy.cz C1 - Internal use

  36. Candidate experience www.recruitmentacademy.cz C1 - Internal use

  37. Candidate experience www.recruitmentacademy.cz C1 - Internal use

  38. Candidate experience www.recruitmentacademy.cz C1 - Internal use

  39. Candidate experience www.recruitmentacademy.cz C1 - Internal use

  40. Candidate experience www.recruitmentacademy.cz C1 - Internal use

  41. Candidate experience www.recruitmentacademy.cz C1 - Internal use

  42. Candidate experience www.recruitmentacademy.cz C1 - Internal use

  43. Candidate experience www.recruitmentacademy.cz C1 - Internal use

  44. Candidate experience www.recruitmentacademy.cz C1 - Internal use

  45. THE NEW WORLD „VUCA“ www.recruitmentacademy.cz C1 - Internal use

  46. Candidate experience www.recruitmentacademy.cz C1 - Internal use

  47. Social Media Are social media key tools to succeed? What are the advantages? What are the disadvantages? www.recruitmentacademy.cz C1 - Internal use

  48. Social Media www.recruitmentacademy.cz C1 - Internal use

  49. Employer Brand LʻOréal Who knows L‘Oréal? What do you know about L‘Oréal? What do you know about L‘oréal as an employer? How looks the typical L‘Oréal employee? Product Image x Company Image www.recruitmentacademy.cz C1 - Internal use

  50. Employer Brand LʻOréal Universum European Ranking 2014 2015 2016 Google Google Google L‘Oréal L‘Oréal L‘Oréal PwC Microsoft Microsoft Universum Czech Republic Ranking 2014 2015 2016 2017 2018 L‘Oréal 8. místo 8.místo 4.místo 6.místo 4.místo World’s Most Attractive Employer L‘Oréal Universum Czech Republic Ranking 2014 2015 2016 2017 2018 Female 7. místo 4.místo 2.místo 2.místo 2.Místo Male 61. místo 69.místo 71.místo 73.místo 70.místo Top Zaměstnavatelé 2016 2017 2018 2019 L‘Oréal 7.místo 5.místo 2.místo 1.místo www.recruitmentacademy.cz C1 - Internal use

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