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Perfume SWOT Analyze – Miss Dior Cherie

Perfume SWOT Analyze – Miss Dior Cherie. Group Member : 企二乙 499382227 陸怡茹 Lulu 企二乙 499382186 呂佳欣 Anna 英文二 499110167 吳昀璇 Chloe 英文二 599061028 廖家欣 Cindy 法文二 499120083 杜碩佳 Alice

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Perfume SWOT Analyze – Miss Dior Cherie

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  1. Perfume SWOT Analyze – Miss Dior Cherie • Group Member : 企二乙 499382227 陸怡茹 Lulu 企二乙 499382186 呂佳欣 Anna 英文二 499110167 吳昀璇 Chloe 英文二 599061028 廖家欣 Cindy 法文二 499120083 杜碩佳 Alice 法文二 499120485 邱芷薇 Vivian

  2. Outline • Introduction of Product and Slogan By Anna & Lulu • SWOT Analyze -Strength By Alice -WeaknessBy Vivian -Opportunity By Chloe -Threat By Cindy

  3. Dior's girl is grown up and is now a woman who loves. • Miss Dior Cherie • EDP • Released in 2011 • Created by Francois Demachy

  4. SWOT Analyze

  5. Strength • Have a long history ─ Since1947 • Have distinctive tastes for designs ─ sensitive, persist ,own professional perfumer • Loyal Costumers • Having Target market

  6. Opportunity • Developing in the right time─WWⅡ • Benefits-Fashion Show ─ sponsors, cooperators→commercial potential • Loyal Costumers • Having Target market

  7. Weakness • The high price of the Dior’s perfume. • The high cost of hiring a professional personal Perfumer.

  8. Threat • Illegal version of perfumes • Economic depression • Limitation of consumer group • Restriction of consumer market

  9. Conlusion S>W T>O Dior should take stability strategy

  10. Thanks for your listening Present by Anna Alice Vivian Chloe Cindy PPT by Lulu

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