Creative Advertising: Understanding Key Vocabulary and Concepts
This resource explores essential vocabulary related to advertising, including creativity, awareness, and criticism. It covers various types of advertising such as print, celebrity, outdoor, and infomercials, providing insight into their unique functions and effectiveness. The concept of word-of-mouth advertising and its impact on consumer perception is also discussed. Designed for higher intermediary clients, this guide encourages engagement through interactive learning methods, promoting a deeper understanding of the advertising landscape.
Creative Advertising: Understanding Key Vocabulary and Concepts
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Presentation Transcript
Vocabulary • Creativity: To produce something with unique idea • Awareness: To give the knowledge about something. • Critics: One who forms and expresses judgments of the merits, faults, value, or truth of a matter. • Roadside Signs: Any of the large panels usually found alongside roads and highways used as gigantic advertising posters. • Commercial: An advertisement on TV or radio
Types of Advertising • Print Advertisement • Celebrity Advertisement
Types of Advertising • Outdoor Advertising • Covert Advertising • Surrogate Advertising
Types of Advertising • Social service • Infomercials
Celebrity in ads Creativity in advertising
Note Teachers: Use this 3 slides only for Higher Intermediary Clients. Ask them the word and you read the meaning, like a crossword . Teachers: E.g. Sold to generate Cash. Student : Liquidated Don’t show them the slides.
Word of mouth- when people tell their friends, family and co-workers about products they like, a free form of advertising. Liquidated- sold to generate cash .
