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2008 Firestone Indy Lights

2008 Firestone Indy Lights. Firestone Indy Lights. Goals and Objectives Series Graduates Operating Costs and Budget Purse Information and Structure Broadcast Information Marketing and Public Relations Demographics Firestone Indy Lights Contacts. Firestone Indy Lights.

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2008 Firestone Indy Lights

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  1. 2008 Firestone Indy Lights

  2. Firestone Indy Lights • Goals and Objectives • Series Graduates • Operating Costs and Budget • Purse Information and Structure • Broadcast Information • Marketing and Public Relations • Demographics • Firestone Indy Lights Contacts

  3. Firestone Indy Lights Goals and Objectives: • Strategic balance of ovals, road courses and street circuits • Television audience and spectator growth • Continue to graduate teams and drivers to the IndyCar Series • Continue to offer competitive cost structure for participants • Teams have equal access to equipment, engine, spares and tires

  4. Graduates • Firestone Indy Lights graduates in the 92nd Indianapolis 500 • Marco Andretti • Helio Castroneves • Ed Carpenter • Dan Wheldon • Tony Kanaan * • Scott Dixon * • AJ Foyt IV * • Alex Lloyd * • Marty Roth • Hideki Mutoh • Jaime Camara • Townsend Bell * • Oriol Servia * • Jeff Simmons * – Series Champion

  5. Firestone Indy Lights Budget • New chassis (One) $ 157,890 • Engine Lease (One Year) $ 45,000 • Engine rebuilds (3@$16,000) $ 48,000 • 2 sets spare wheels $ 10,800 • Tires (3 sets/race at $1,306/set) $ 62,688 • Test tires, open tests, 10 tests $ 13,060 • 5 open tests $ 8,250 • Accident damage, road course kit $ 125,000 • Entry fees (16@$1,350) $ 21,600 • Total $ 492,288

  6. Firestone Indy Lights Purse EventPurse ScheduleEvent Total Payout Homestead Purse 1 $282,500 St. Petersburg 1 Purse 3 $194,000 St. Petersburg 2 Purse 3 $194,000 Kansas Purse 1 $282,500 Indianapolis Purse 2 $325,500 Milwaukee Purse 1 $282,500 Iowa Purse 1 $282,500 Watkins Glen 1 Purse 4 $172,025 Watkins Glen 2 Purse 4 $172,025 Nashville Purse 1 $282,500 Mid-Ohio 1 Purse 3 $194,000 Mid-Ohio 2 Purse 3 $194,000 Kentucky Purse 1 $282,500 Infineon 1 Purse 3 $194,000 Infineon 2 Purse 3 $194,000 Chicago Purse 1 $282,500 Total: $3,811,050.00

  7. Firestone Indy Lights Payout Schedule * Positions paid throughout the starting field

  8. Firestone Indy Lights 2008 Television Details ESPN2 HD International Coverage Speed, Technology, Innovation, Diversity, Green

  9. 2008 Firestone Indy Lights Schedule Date Event TV Broadcast Information March 29 Homestead-Miami Speedway April 3 4:00pm April 5-6 Streets of St. Petersburg April 10 2:00pm April 27 Kansas Speedway May 1 2:00pm May 23 Indianapolis Motor Speedway LIVE 12:30pm June 1 The Milwaukee Mile June 5 1:00pm June 21 Iowa Speedway June 26 5:00pm July 5* Watkins Glen International July 10 2:00pm July 12 Nashville Superspeedway July 17 2:00pm July 19-20 Mid-Ohio Sports Car Course July 24 2:00pm August 9 Kentucky Speedway August 14 2:00pm August 23-24 Infineon Raceway August 27 5:00pm September 7 Chicagoland Speedway LIVE 12:30pm Same-Day Doubleheader* All times are Eastern

  10. Argentina - (ESPN Latin America) Australia – (ESPN Australia) Brazil – (ESPN Latin America) British Virgin Isles – (ESPN Caribbean) Bolivia – (ESPN Latin America) Cayman Isles – (ESPN Caribbean) Chile – (ESPN Latin America) Colombia – (ESPN Latin America) Costa Rica – (ESPN Latin America) Dominican Republic - (ESPN Latin America) Ecuador – (ESPN Latin America) Egypt – (ESPN Middle East) El Salvador – (ESPN Latin America) Finland – (Motors TV) France – (Motors TV) Guatemala – (ESPN Latin America) Germany – (Motors TV) Honduras – (ESPN Latin America) Ireland – (Motors TV) Israel – (ESPN Israel) Jamaica – (ESPN Caribbean) Kuwait – (ESPN Middle East) Mexico – (ESPN Latin America) New Zealand – (ESPN Pacific Rim) Nicaragua – (ESPN Latin America) Panama – (ESPN Latin America) Paraguay – (ESPN Latin America) Peru – (ESPN Latin America) Russia – (Motors TV) Spain – (Motors TV) Sweden – (Motors TV) Switzerland – (Motors TV) Uruguay – (ESPN Latin America) United Arab Emirates (ESPN Middle East) United Kingdom (Motors TV) Venezuela – (ESPN Latin America) International Speed, Technology, Innovation, Diversity, Green

  11. Television Audience

  12. Firestone Indy Lights Marketing and Public Relations

  13. Marketing • Advertising • Firestone Indy Lights promotional advertisements placed in various publications this season: • Sports Illustrated • Autosport Magazine • National Speed Sport News • Formula Car Magazine

  14. Marketing • In-market promotions • Appearances at local in-market activities and events • Creates added opportunities for in-market sponsors to interact with consumers • Drivers serve as powerful spokespeople for Firestone Indy Lights and for their respective team sponsors • Driver autograph sessions in most markets

  15. Public Relations • A strategic public and media relations plan was put into place prior to the 2008 Firestone Indy Lights season. We are currently targeting the following: • Driver Hometown Markets • Race Markets • Auto and Racing Trade Publications • ESPN2 HD Firestone Indy Lights Broadcast • Countdown to the Championship

  16. Firestone Indy Lights Demographics

  17. Demographics • 40 million Indy Racing League fans • 1 in 5 U.S. adults are Indy Racing League fans • Diverse, well educated audience with greater discretionary income • Heavy consumers of TV, print and radio media • More brand loyal than average consumer • Early adopters of innovation and technology

  18. Indy Racing League Fans Continued Household Income Education Source: Scarborough Research

  19. Gender Indy Racing League Fans Age Race Source: Scarborough Research

  20. Firestone Indy Lights Contacts Name Title Email Telephone Roger Bailey Executive Director, rbailey@indycar.com317.492.6577 Firestone Indy Lights Butch Meyer Technical Director, bmeyer@indycar.com317.492.8535 Firestone Indy Lights John Lewis Vice President, Marketing andjlewis@indycar.com 317.492.6459 Business Development Greg Gruning Vice President, Sales ggruning@indycar.com 317.492.8540 John Griffin Vice President, Public Relations jgriffin@indycar.com 317.492.6559 Sarah Davis Director, Business Affairs and sdavis@indycar.com 317.492.5076 Consumer Strategies Kasey Coler Manager, Business Affairs kcoler@indycar.com 317.492.8674 Jason Penix Coordinator, Marketing Outreach jpenix@indycar.com 317.492.8551

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