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phenix peerless beauty and excellence

phenix peerless beauty and excellence. phenix peerless beauty and excellence. phe·nix [ fee -niks] –noun phoenix.

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phenix peerless beauty and excellence

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  1. phenixpeerless beauty and excellence

  2. phenixpeerless beauty and excellence phe·nix [fee-niks] –noun phoenix. 1. a mythical bird of great beauty fabled to burn itself on a funeral pyre and to rise from its ashes in the freshness of youth and live through another cycle of years: often an emblem of immortality or of reborn idealism or hope. 2. a person or thing of peerless beauty or excellence; paragon.

  3. phenixpeerless beauty and excellence President Charlie Kennedy Former President and Director of Product Development- Gulistan charlie@phenixflooring.com 910-315-4370 VP of Sales Tom Pappas Former VP of Sales- World Carpets tpappas@optilink.us 480-444-8970 VP of Sales and Marketing Zach Kennedy Recent graduate of N.C. State University zach@phenixflooring.com 404-502-6355

  4. phenixpeerless beauty and excellence • Fastest Growing Manufacturer in Carpet Industry • 3 Year Growth from $20 Million to over $150 Million in Sales • This accomplished by being in forefront of Polyester Revolution • Polyester the Greatest change in industry since launch of Stainmaster • Best Product + Best Service + Best Value = Industry leader in Segment

  5. phenixpeerless beauty and excellence • Located in Dalton, GA • 260,000 sq. ft. Distribution facility • State of the Art Cutting Machine- makes over 600 cuts in 8 hr shift • 200,000 sq. ft. Tufting facility to be completed by end of 2010

  6. phenixpeerless beauty and excellence Top Ten Reasons Phenix Can Compete • Low Overhead • Low Cost Producer • Don’t have extravagant marketing programs • Not publicly owned • Leader in product design • Offer value on high style items • Great customer service team • Heavy stocking position • Great Service • Aligned with innovative yarn manufacturer

  7. phenixpeerless beauty and excellence Pharr Yarns • Largest Independent Yarn manufacturer in US • One of last true textile mills • Have capability to make every fiber in carpet industry • True innovator- first to market with new yarn

  8. phenixpeerless beauty and excellence Sales Strategy • Limited Distribution • Sell top 300 dealers in US • Limit sales to top dealers in each geographic area • Not in Abbey, Carpet One

  9. phenixpeerless beauty and excellence Product Strategy • Focus on PET- Livefree, Livefree Ultra • Integrate style and color into value products • Fill abandoned $10-$15 price points on high end • Add quality and durability to commodity products

  10. phenixpeerless beauty and excellence Livefree Carpet Fiber

  11. phenixpeerless beauty and excellence Livefree Carpet Fiber • Continuous Filament PET with Scotchgard Protector • Naturally Stain Resistant • Soft Hand • Elegant Pearl Luster • High Twist • Found in Bellaterra and Great Escapes Collections

  12. phenixpeerless beauty and excellence Bellaterra Collection • Common 100 Color Line • 2 Better, Best Textures • 2 Better, Best Friezes • 2 Pin Dots

  13. phenixpeerless beauty and excellence Great Escapes Collection • Features Differential Dye Technology • One end of 2 ply yarn dyes deeper than the other, giving it a heathered effect • 7 Patterned Loops • 9 Patterns • 2 Friezes • 1 Texture

  14. phenixpeerless beauty and excellence Livefree Ultra

  15. phenixpeerless beauty and excellence Livefree Ultra • Solution Dyed, Continuous Filament PET with Scotchgard Protector • Naturally Stain Resistant- superior resistance to sun fading, bleach • Inherently Does Not Accept Acid Stains • High Twist Yarns • No Side Match Problems • No Dye Lot Problems- less than 1% color variance between dye lots • All Products are in the Naturals Collection

  16. phenixpeerless beauty and excellence The Naturals Collection • Solution Dyed Fiber • Coordinating Color Line throughout products • Multi-colors even on lower end products • 10 Friezes • 8 Textures • 3 LCL Patterns • 2 Patterned Loops

  17. phenixpeerless beauty and excellence Phenix Warranty • Lifetime Limited Stain Resistance • 7 Year Scotchgard Stain Warranty • 20 Yr Limited Manufacturing Defects • 15 Yr Limited Abrasive Wear • 10 Yr Limited Fade Resistance • 10 Yr Limited Texture Retention • This warranty is the same for ALL Phenix products

  18. phenixpeerless beauty and excellence Marketing Materials • Wing Card Display • Wing Cards Only • Deck boards • Hand Cards • 27 x 18 Sets • 27x18 Feelers • 13.5 x 18 Sets • 6x6 Swatches

  19. phenixpeerless beauty and excellence

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