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Mass Media PowerPoint Presentation

Mass Media

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Mass Media

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  1. Mass Media The Telegraph Optical and Electrical First form of mass media in 1837 in the U.S. Free communication The Telephone Invented in 1876 by Alexander Graham Bell Could not help large numbers of people yet https://www.youtube.com/watch?v=OINa46HeWg8

  2. The Radio • Old Time Radio Vs • Radio Today

  3. History of the Radio • Invented in Italy by Guglielmo Marconi in 1895 • First called the radiotelegraph • In 1904 the U.S. started to build radio broadcasting stations to link the nation • Early radio only included weather, news, and stock market conditions • 1912: Sinking of the Titanic • 1914 signals were amplified for the general public. • Nonmilitary broadcasting was banned during WWI due to fear of espionage

  4. History of the Radio • After WWI: Companies mass market the radio and they start becoming common in the average household • Westinghouse Electric Co. (CBS) established the first commercially owned radio station to offer a schedule for public listening. • It was played from a roof of the CBS corporation • Played different types of programming including music and entertaining shows. • Has no fees or commercial advertisement. • Other companies join: GE, RCA and NBC in 1926. • Starts in big cities

  5. History of the Radio • AT&T was the first company to charge for advertisements to make money • First commercial took place in 1922 • Describe Commercials Today: What is their purpose? • 1922 over 60,000 households had radios and by 1929 over 10 million. • Radio stations ran on their own using commercials as their means of payment without government interference. • In the 1920’s radio was evolving into a means of creating a popular culture across the nation • By the 1930’s radio could be heard all over the US • 1934: 600 radio stations were broadcasting to over 20 million listeners. • Primary source for news and entertainment.

  6. Golden Age of Radio • Golden Age of Radio • 1920’s to 1950’s • Presidents use it for communication: FDR’s Fireside Chats • WWII: Radio carried news directly from the battlefield to the home front. • Speeches from Adolf Hitler and other leaders were broadcasted to raise morale • WWII Clip: #72 Pearl Harbor • http://archive.org/details/WWII_News_1941 • War of the Worlds • http://www.youtube.com/watch?v=Xs0K4ApWl4g

  7. Genres • Comedy - Amos and Andy | My Favorite Husband | Fibber McGee And Molly | Father Knows Best | Abbott & Costello | Baby Snooks Show | Our Miss Brooks | My Friend Irma | Bob Hope Show | Red Skelton | Cinnamon Bear | The Goldbergs | The Fred Allen Show | Ozzie And Harriet | Jack Benny • Drama - Lux Radio Theater | Campbell Playhouse | Mercury Theater On Air | Radio City Playhouse | Texaco Theater • Mystery / Thriller - Lights Out | Suspense | Escape | The Man Called X | The Unexpected | Beyond Midnight | The Whistler | Night Beat | Terry And The Pirates | CBS Radio Mystery Theater • Science Fiction - 2000 Plus | Dimension X | X Minus One | Beyond Tomorrow | Flash Gordon | Superman • Western - Gunsmoke | Hopalong Cassidy | Death Valley Days | Have Gun Will Travel | Tales Of The Texas Rangers | Gene Autry Melody Ranch • Detective Stories - The Adventures of Phillip Marlow | Sherlock Holmes | Charlie Chan | The Shadow | Blackstone The Magic Detective | Calling All Detectives | The Saint | Michael Shayne | Dragnet