Objective

1. Objective The objective of the campaign was to generate leads by creating a strong call to action through innovative content delivery. How First Digital Media helped The ebook download model was used to induce the innovation notion amongst the target audience. This download was delivered to the audience through a solus email. Results delivered The model proved to be a hit amongst the audience. By communicating directly with their target market with appropriate content, the solus email got 2,415 clicks resulting a huge click through rate of 38.73%. The campaign has proved to be highly successful for Citrix, who have since successfully targeted the Business Spectator audience with content including exclusive industry research, webinars and events under the Citrix Online brand. Client Testimonial “We continue to advertise with First Digital Media month after month because it works. I can be sure that someone is always watching my campaign and optimizing it without my supervision. I certainly don't find that quality of service with any of the other networks or sites.” - Todd Lewis, Marketing Manager – Asia Pacific, Citrix Online