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Professional Team Relocations

Professional Team Relocations. You are choosing a city to relocate (move) a professional franchise. Team Relocation Project. Baltimore Colts - Indianapolis Colts LA Rams - St. Louis Rams Oakland Raiders – LA Raiders – Oakland Raiders St. Louis Cardinals - Arizona Cardinals

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Professional Team Relocations

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  1. Professional Team Relocations

  2. You are choosing a city to relocate (move) a professional franchise Team Relocation Project

  3. Baltimore Colts - Indianapolis Colts • LA Rams - St. Louis Rams • Oakland Raiders – LA Raiders – Oakland Raiders • St. Louis Cardinals - Arizona Cardinals • Houston Oilers – Tennessee Oilers - Tennessee Titans • Cleveland Browns - Baltimore Ravens • Portsmouth Spartans - Detroit Lions • Decatur Staleys - Chicago Bears • Boston Redskins – Washington Redskins • Arizona Cardinals – Phoenix Cardinals – Arizona Cardinals (name change) • Dallas Texans – Kansas City Chiefs NFL

  4. Washington Senators - Minnesota Twins • Washington Senators - Texas Rangers (had been a second Washington Senators team) • Montreal Expos - Washington Nationals • St. Louis Browns - Baltimore Orioles • New York Giants – San Francisco Giants • Brooklyn Dodgers – LA Dodgers • Boston Braves - Milwaukee Braves - Atlanta Braves • Seattle Pilots - Milwaukee Brewers • Los Angeles Angels – California Angels – Anaheim Angels – Los Angeles Angels of Anaheim (Name changes to tap into certain markets) • Florida Marlins – Miami Marlins (Name change) • Tampa Bay Devil Rays – Tampa Bay Rays (Name change) MLB

  5. New Jersey Americans - New York Nets - New Jersey Nets – Brooklyn Nets • Dallas Chaparrals – San Antonio Spurs • New Orleans Jazz - Utah Jazz • Charlotte Hornets - New Orleans Hornets • St. Louis Hawks - Atlanta Hawks • Buffalo Braves - San Diego Clippers - Los Angeles Clippers • Rochester Royals - Kansas City Royals - Kansas City Kings - Sacramento Kings (and they played part-time in Omaha for a few years) • Philadelphia Warriors - San Francisco Warriors – Golden State Warriors • Syracuse Nationals - Philadelphia 76ers • Vancouver Grizzlies – Memphis Grizzlies • Minnesota Lakers – Los Angeles Lakers • Seattle Supersonics – Oklahoma City Thunder • Washington Bullets – Washington Wizards (Name change) NBA

  6. Better opportunities • Owner preference • New stadiums • Better TV/media markets • More attractive location for recruiting players • Better fan base • Economic conditions Why do teams move?

  7. Choosing A City Sports and Entertainment Marketing

  8. Is the city big enough? • Oklahoma City • What do the roads look like? • Are there plenty of highways coming from surrounding cities? • What is the direct competition within the market? • Think outside of just professional sports teams • College sports • Florida • Has a team not succeeded there before? • Have research to back up your argument

  9. Finding a Team Name

  10. What Makes This Place Special?

  11. What Will Inspire the Team?

  12. What Will Intimidate Opponents?

  13. What Will Rally Fans?

  14. Why is the team name relevant to the team/area/city?

  15. Creating a Logo Sports and Entertainment Marketing

  16. It’s all about the logo

  17. Positive Reflection • Begin with the basics • Narrow your choices to a few designs and add color • Ask people their opinion • Test it out by putting it on a few things • Make sure you like it

  18. Choosing Colors Sports and Entertainment Marketing

  19. Make sure the colors work well together • Make sure they are distinct • Detroit Lions vs. Dallas Cowboys • Make sure the colors work well with the market • Make sure the colors work well with the mascot

  20. Sporting Venues Sports and Entertainment Marketing

  21. Stadium - Greek word "stadion“ • a Greek measure of length approximately 200 meters • The oldest known stadium is the one in Olympia, in the western Peloponnese, Greece • the Olympic Games of antiquity were held since 776 BC • Initially 'the Games' consisted of a single event, a sprint along the length of the stadium. History of Stadiums

  22. Stadium – usually designed for outdoor sports • Dome - standard for all covered stadiums • “Ballpark” – Baseball • Retractable Roof • Arena – usually designed for indoor sports • Duke – Cameron Indoor Stadium • Other Music Venues Types of Venues

  23. http://www.youtube.com/watch?v=rYtPuUVcbNk

  24. Panathenaic stadium in Athens • The first stadium to be used in modern times • The only stadium to be used during the 19th century • Hosted Olympic Games in 1870, 1875, 1896, 1906, and 2004

  25. Some stadiums are designed primarily for a single sport while others can accommodate different events • The most common multiple use design combines a football pitch with a running track • Open, oval and horseshoe are common, especially in the case of college football stadiums • Criticisms in Europe • Rectangular vs. Oval Stadiums

  26. In North America, where baseball and football are the two most popular outdoor spectator sports, a number of football/baseball multi-use stadiums were built, especially during the 1960s. • Configurations • Foul-lines/sideline and goal line • Home plate/corner of the end zone • Drawbacks • Asymmetrical field dimensions in baseball • Seating arrangements in baseball • (600 ft away from home) • Artificial Turf Multi-Use Stadiums

  27. The Latin word arena means "sand", which was useful as the primary surface where gladiators battled, to absorb the blood • An arena is an enclosed area, often circular or oval-shaped, designed to showcase theater, musical performances, or sporting events • The key feature of an arena is that the event space is the lowest point, allowing for maximum visibility Arena

  28. Other types of music venues such as the Superpages.com Center are used for music or theatre alone

  29. When looking at your city and a stadium, remember that it takes about two years to build a stadium. • Where would you play temporarily? • Tennessee Oilers Temporary Stadiums

  30. Where will the stadium be? • Temporarily • Permanently • What kind of stadium will it be? (weather factors – will it be a dome, retractable)

  31. Sporting Venues Sports and Entertainment Marketing

  32. Identify one college and one professional stadium and tell me: • What kind of stadium it is • Open, retractable, dome • Open, oval, horseshoe • How many people it holds • What other events have been held there?

  33. Corporate Naming Rights

  34. Naming Rights • a company pays a team to place the company’s name on the building • One of the most successful revenue-making tools for a professional sports team

  35. In 1953, Anheuser-Busch head and St. Louis Cardinals owner August Busch II proposed re-naming Sportsman's Park "Budweiser Stadium". • The idea was rejected by the commissioner, Anheuser-Busch then named it "Busch Stadium" after one of the company's founders and Anheuser-Busch released a product called "Busch Bavarian Beer" (now known as Busch Beer • The name would later be shifted to the Busch Memorial Stadium in 1966, shortened in the 1970s to "Busch Stadium" and remained the stadium's name until it closed in 2005

  36. 1972 - when Rich Products purchased the right to sponsor the Buffalo Bills' stadium • The first college facility to be sponsored was Syracuse's Carrier Dome in 1979, which was named for the Carrier Corporation. • The Milwaukee convention center is believed to be the first public facility to sign a corporate naming rights agreement, signing a contract with Midwest Express Airlines in 1997. First Naming Rights Deals

  37. Public reaction? • New venues - largely accepted • especially if there is strong local connections to the area • Rich Stadium in Buffalo • Heinz Field in Pittsburgh • Coors Field in Denver. • Existing venue - less successful Public Reaction?

  38. Consequence - increase in stadium name changes • when the corporation changes its name, bankruptcy of a company, or if the naming agreement expires. • Phoenix's Chase Field was Bank One Ballpark • Ballpark in Arlington - Ameriquest Field - Ballpark in Arlington • San Francisco's Candlestick Park - 3Com Park (expired agreement) - Monster Cable Products' Monster Park – Candlestick Park (San Francisco's city council to permanently restore the name) • Houston's Enron Field – Astros Field (1 year)– Minute Maid Park Consequences

  39. "Named" stadiums: • Australia • Japan • China • Finland • Canada • Israel • widening in the UK Worldwide

  40. Many new European football stadiums have been corporately named • Reebok and Emirates Stadiums in England • Allianz Arena in Germany • During the 2006 FIFA World Cup in Germany, some stadiums were temporarily renamed because FIFA prohibits sponsorship of stadiums, unless the stadium sponsors are also official FIFA sponsors • Allianz Arena in Munich - FIFA World Cup Stadium, Munich - "München Arena" during the European Competitions Worldwide

  41. Nippon Professional Baseball league of Japan • many of the teams are themselves named after their parent corporations Worldwide

  42. UFCU Disch-Falk Field – UT Baseball • Jones AT&T Stadium – Texas Tech Football College Stadiums

  43. Benefits for the Company • Advertising • Luxury boxes and tickets to games • Signage throughout the facility

  44. Benefits for the Team Disadvantages for the Team • Revenue • Limited advertising for other companies • Bad public relations if the sponsoring company goes sour • Enron was immediately removed from (now Minute Maid Park) the Astros stadium after the Enron scandal. • Branding of the team • Cowboys Stadium

  45. In January, AEG announced a 30-year $700 million naming rights deal for a proposed downtown L.A. football stadium with Farmers Insurance • Total stadium cost is around $1 billion • Second highest deal is with NY Mets and Citi Field - $400 million • The soon to be Brooklyn Nets and Barclays - $400 million

  46. When you select a major corporate sponsorship with a company to sponsor your stadium or arena • Keep in mind: • Try to keep the company local (meaningful to the community) • The company must be big enough to pay for the sponsorship • Give an estimate for the deal you will seek • You can Google some of the similar Naming Rights Deals

  47. In what ways will your team be a valuable and financial asset to the city/community that you are moving to? Finally………..

  48. Franchise that is being moved • The new city • The new team: • Name • Logo • Colors • Uniforms • Temporary stadium/arena • Permanent stadium/arena • Corporate sponsor for the team and the arena/stadium • What you will use for your team’s mascot • In what ways will your team be a valuable and financial asset to the city/community that you are moving to? • Be sure to include reasons on why you chose these items Things you will need to include:

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