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You 2.0 How to Manage & Enhance Influence Through Social Media Marketing

You 2.0 How to Manage & Enhance Influence Through Social Media Marketing. Emily Bennington. February 26 th : 75 fans. March 5 th : 101 fans. March 19 th : 500 fans?. How can we get to 1,000 fans by April 9 th ?. Facebook “Why I’m a Fan” Campaign.

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You 2.0 How to Manage & Enhance Influence Through Social Media Marketing

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  1. You 2.0 How to Manage & Enhance Influence Through Social Media Marketing Emily Bennington

  2. February 26th : 75 fans March 5th : 101 fans March 19th : 500 fans?

  3. How can we get to 1,000 fans by April 9th?

  4. Facebook “Why I’m a Fan” Campaign Please help the University of Charleston Graduate School of Business reach our goal of hitting 1,000 fans before April 9th! Here’s why I’m a Fan: If you can get behind that, join our community!

  5. GSB Fan Page Link http://www.facebook.com/pages/manage/?act=29602150#!/pages/University-of-Charleston-Graduate-School-of-Business/495832575187

  6. Twitter Handles? Categories? Comments

  7. What’s the Point?

  8. Twitter Handles @chrisprice_mbal / @Lgibbs_GSB2011 Twitter Bios @domiacovone / @jenniferldrake Finding / Following Each Other @Dekontim / @PaxtonJarrell / @Caitlingshaw @Donaldweller / @joyruitao / @KaitlynArick / @AdamBCraft

  9. Twitter Communicating with Each Other (and Everyone Else) “Tagging” in Tweets Twitter Apps: Echofon / TweetDeck / Hootsuite Hashtags Search #PersonalBrandingvs Personal Branding #WeWantaGig www.WeFollow.com

  10. What is YOUR Brand? Your personal brand is made up of two things: How you see yourself How others see you (What You Post)(What Others Read)

  11. Job Search Resources on Twitter http://www.job-hunt.org/job-search-news/2009/06/09/top-50-employers-recruiting-on-twitter/ http://twitter.com/JobHuntOrg/job-listings

  12. Personal Vision Statement

  13. Video Resumes • This is what it’s all about, folks! • 1-2 minutes in length • What do you talk about? Experience Hobbies Internships Athletics Skills Career Goals Favorite classes Study Abroad Experiences • Write a Script

  14. Video Resume Samples http://www.youtube.com/watch?v=5jnCic3RPn0 (Excellent– but don’t expect this production quality) http://www.youtube.com/watch?v=0oHhD3Bk9Uc (Not advisable– but note use of props) http://www.youtube.com/watch?v=yPccNorGQ70&feature=PlayList&p=C169FE7306C931D6&playnext=1&playnext_from=PL&index=9 (An example of what not to do)

  15. Homework • Post “Why I’m a Fan” on Facebook • Comment on each others blog posts • Personal Vision Statement Revisions (if needed) • Categorize Yourself on the MBAL blog / Add Twitter handle to your bio • 10 Posts on Twitter – Follow each other! • Copy for your video resume

  16. You 2.0 Scope of Work Please note the following lists assignments due on the session date. • Session 6: February 19th • Reading assignment • Blog post • Person Vision Statement • Upload a Link to the Blog Session 1: January 15th • Session 11: March 26th • Reading assignment • Blog post • 100% complete LinkedIn profile • Session 2: January 22 • Me 2.0 Part I • SWOT analysis on a public figure • Session 7: February 26th • Reading assignment • Facebook Wall Post • Blog post • Session 12: April 2nd • Reading assignment • Facebook Fan Page updates • Blog post • Session 3: January 29th • Me 2.0 Part II • Vision Board • Session 8: March 5th • Reading assignment • (10) Twitter posts • Blog post • UC Wall Post • Session 4: February 5th • Me 2.0 Part III • Personal Branding Survey • Session 13: April 9th • Reading assignment • Video resume • Session 5: February 12th • Reading assignments • Headshot / 300 word bio uploaded • Blog post uploaded (350-550 words) • Session 10: March 19th • Post “Why I’m a Fan” on GSB fan page • Comment on each other’s blog posts • Personal Branding Statements • 10 Posts on Twitter • Video Resume Script

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