BUS 466: Doing Business in a Web-Enabled World

1. BUS 466:Doing Business in aWeb-Enabled World Drew Parker Beedie School of Business drew@sfu.ca http://parker.bus.sfu.ca

2. Week 6Agenda • Any breakthroughs in technology this week? • Web 2.0 • Peering • Open Source • Wikis • Enterprise wikis • Blogs • Tagging

3. What’s New in Technology?

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5. What’s New in Technology?

6. What’s New in Technology?

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12. What’s New in Technology? http://publicshamingeternus.wordpress.com/

13. Peering • A collaborative relationship between a product manufacturer and a consumer • Wikipedia • Linux

14. Business Peering Models • External talent • Users ‘invent around you’ • Scion, Mindstorms • Profit • services, support and hardware • Cost • in-house production

15. (www.hafihz.com)

16. Peer Producers • InnoCentive • Yet2.com

17. Only in Texas:Wanna be a ‘Virtual Deputy’?

18. Prosumers • A balance between ownership and openness • Apple • particularly iPod • Sony • general • PSP (Nintendo Wii too) • Lego • Google • Android • Chrome + OS

19. Creativity • Convergence of P2P Networks • Inexpensive Digital Devices • Open Source Software • User-friendly editing tools • Cheap storage • Affordable bandwidth

20. Open Source • The phenomenon of ‘free’ • ‘LAMP’ • Linux, Apache, MySQL, Perl/PHP/Python • The platform may be free, but apps don’t have to be • Android Market

21. Open Source • Attributes • transparency • source code available to all • diversity • multiple developers • commitment to collaborate

22. ProsumerPhenomenae • Mashups • RIAA responses to online postings • ‘Democratized Filmmaking’ • YouTube going mainstream • News • Slashdot • Digg • Crowdsourcing

23. Question • How has conventional (‘mainstream’) news reacted so far? • is it good? • is it enough? • will they survive?

24. Prosumption • A fairly big leap for current organizations • versus customization • ordering a car versus modifying it • issue of control • Apple versus Google/Linux/Apache • customer toolkits • creator as a peer

25. Wikis in the workplace • One of two key tools in enterprise social networking • Three key application opportunities: • Websites to communicate with large audiences • Private team spaces • Catalog and define facts and processes

26. Wikis and Tacit Knowledge • Knowledge sharing • Collaboration • Team building

27. 5 Key Differences Between Wikipedia and Enterprise Wikis • ‘Future Changes’ blog (www.ikiw.org)

28. 5 Key Differences Between Wikipedia and Enterprise Wikis • Organization and Access • Internet wikis often have all content housed in one “place,” so that anyone can access the entirety of the site’s content. Enterprise wikis, by contrast, allow for information to be organized in individual workspaces based on project, department, team, etc., and access to those spaces can be granted to specific people.

29. 5 Key Differences Between Wikipedia and Enterprise Wikis • Security • Internet wikis are often open for anyone to read and edit, sometimes without even requiring one to login. Enterprise wikis are typically not open to the public or partially open, i.e. some spaces are open but others are not. To access an enterprise wiki, you have to login, and your account has to have permissions set so that you can access particular spaces. Permissions can also be set at the page level, so that a person might login, access a particular space, and have editing rights on some pages, but only viewing rights on others.

30. 5 Key Differences Between Wikipedia and Enterprise Wikis • Integration • Enterprise wikis are designed to allow user account, group, and access information to be provisioned from authentication and authorization systems like LDAP and Active Directory, so that a person can login to the enterprise wiki with the same credentials that they use to access email, the company network, etc.

31. 5 Key Differences Between Wikipedia and Enterprise Wikis • Typical Uses • Enterprise wikis are often used for: • collaboratively building documentation • creating and maintaining knowledge bases • project management • gathering tacit knowledge (knowledge not related to any specific project but essential to getting things done in an organization)

32. 5 Key Differences Between Wikipedia and Enterprise Wikis • Typical Uses • Enterprise wikis are often used for: • meeting management, from agenda to minutes and action items. • Generally, an enterprise wiki will be used in a much wider variety of ways than an Internet wiki, because it is intended to support the wide-ranging needs of the people within an organization. Internet wikis tend to be used primarily for one main application, as is the case with Wikipedia.

33. 5 Key Differences Between Wikipedia and Enterprise Wikis • Contribution Level • On public wikis, we often speak of the 90-9-1 Theory, which explains that 90% of users will “lurk” or simply browse pages, 9% will contribute occasionally, and 1% will contribute frequently, and account for most of the contributions to the wiki.

34. 5 Key Differences Between Wikipedia and Enterprise Wikis • Contribution Level • On an enterprise wiki, the contribution level is much higher based on the fact that people are contributing as part of the daily course of their work, as opposed to voluntarily contributing to a public, Internet wiki. This contribution isn’t necessarily compulsory, as a top-down mandate will usually hinder more than help wiki adoption. Instead, it’s the result of well-executed wiki adoption strategies that place the wiki at the center of the core activities of a team, such as meeting management, building a support knowledge base, or collaboratively writing documentation for a product.

35. Blogs • The ‘push’ tool • an effective outlet for ‘business mavens’ to formalize institutional memory • can be part of corporate strategy, or personal, or both • BBC’s 2004 word of the yearedbrill.com

36. Combined with RSS Feeds • Streaming text and video • news and information • entertainment

37. Building a Blog • Wordpress (www.wordpress.com) • Movable Type (www.movabletype.org/) • ExpressionEngine (www.expressionengine.com/) • Drupal (www.drupal.org/) • Textpattern (www.textpattern.com/) • Joomla (www.joomla.org/) • B2evolution (www.b2evolution.net/) • Nucleus (www.nucleuscms.org/) • Serendipity (www.s9y.org/) • Mephisto (www.mephistoblog.com)

38. Can you get rich? • Yes… • Perez-hilton.com • 200+ million page views/month • Six figure monthly income • Dooce.com • Heather B. Armstrong ‘mommy’ blog • income from speaking engagements, resourced as a blogging expert

39. Can you influence? • The Huffington Post • ‘the internet newspaper’ • Now Public • crowd powered news • photos • videos • articles and blogs

40. Can you inform? • Googleblog.blogspot.com • latest services, offerings • Postsecret.blogspot.com • community art project (ongoing) • anonymous submissions • Frank Warren does art shows and speaking engagements

41. Tagging and Social Clouds • Folksonomy: the new practice of tagging an organic process

42. Tags: Marketing • amazon.com • star ratings • detailed rating comments • tag for later review • ‘others also searched and found…’

43. Find an Expert • ask.com • ‘question of the day’ • questions, and voted answers

44. Get an Answer • Yahoo Answers • ask a question • offer an answer • rate the responses

45. Fee-based expert service • Experts Exchange • live expert responses • Q & A data base