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Rhetorical Triangle

Rhetorical Triangle. Logos. Rhetorical Triangle. Pathos. Ethos. Logos. The logical appeal Build Logos by Facts, data, reasoning, and perspectives about the issue from experts Substantiate the claim, a generalization, or a point about the issue

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Rhetorical Triangle

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  1. Rhetorical Triangle

  2. Logos Rhetorical Triangle Pathos Ethos

  3. Logos • The logical appeal • Build Logos by • Facts, data, reasoning, and perspectives about the issue from experts • Substantiate the claim, a generalization, or a point about the issue • Acknowledge a counterargument: concede a point but refute the argument Diagram

  4. Ethos • “Showing how a text can emphasize the good sense, the good will, and the good character of the writer and thereby become more credible.” • Appeals to ethos often emphasize shared values between the speaker and the audience Diagram

  5. Pathos • Appeal to the emotions or states of life of readers • Use of figurative language, personal anecdotes, and/or vivid, concrete description • Words with strong connotations • Visual images often carry strong emotional appeal Diagram

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