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Rhetorical Triangle for Analysis

Rhetorical Triangle for Analysis. Ethos Pathos Logos. Parts of Aristotle’s Triangle. Speaker Audience Subject. Purpose Entertain Inform

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Rhetorical Triangle for Analysis

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  1. Rhetorical Triangle for Analysis Ethos Pathos Logos

  2. Parts of Aristotle’s Triangle Speaker Audience Subject Purpose Entertain Inform Persuade

  3. Parts Defined Speaker: The person or group who creates a text. Will not always be the person speaking; can be an artist, company, or politician. Sometimes there is a difference between who the speaker is in real life and the role the speaker plays when delivering the speech. Audience: The listener, viewer, or reader of a text or performance. There may be multiple audiences. Be very specific. Instead of “All People” try – “Adults with small children who have food allergies”. What values does the audience hold; how much do they know; what is their attitude toward the subject?

  4. Parts Continues Subject: this is the topic, content, and ideas: the main idea(s). Must not be confused with the purpose. Again, be specific. Purpose: the goal the speaker wants to achieve. The reasons behind the text. What does the author want the audience to do as a result of reading the text? • Entertain • Inform • Persuade

  5. Rhetorical AppealsLogos • Appeals to reason: MATHEMATICAL • Clear, Rational ideas, Logical thinking • Greek for “embodied thought” • Graphs • Charts • % or Numbers or Statistics • Research or Experiments • Examples or Facts • May acknowledge a Counterargument (the other side). • Agree the argument is true (CONCEDE) • Deny it to be true (REFUTE)

  6. Rhetorical AppealsPathos • Appeal to emotions, desires, and hopes or fears and prejudices • Understands the power of evoking an audience’s emotions by using tools such as: • Figurative language • Personal anecdotes • Vivid Images/Imagery • Humor • Colors • Music • Chooses diction with strong Connotation. • MUST evoke emotion from the audience

  7. Rhetorical AppealsEthos • Greek for “Character” • Demonstrates that the speaker(s) are credible and trustworthy. • In some instances the speaker’s reputation immediately establishes ethos. • Includes Morals, Values, & Ethics • Speaker gives: • Expertise • Knowledge • Experience • Sincerity • Common purpose with the audience

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