Peru in numbers Population:29 Million Main Cities Lima 9 million Arequipa 1 million Trujillo 1 million Cuzco 800 Thousand (*) Plus 1.45 million Tourists/year
NeighboringCountries NORTH :Ecuador & Colombia EAST : Brasil & Bolivia SOUTH: Chile WEST : Pacific Ocean
Macroeconomic Environment A stable economy enabled the country’s growth to unprecedented levels Very low inflation rate in past 5 years GDP grew by about 100% in past 5 years Inflation GDP Growth Ratio Poverty diminished from 48% to 34% Iast 5 yrs Per capita up from US$ 2400 to US$ 5000 in last 5 yrs Peru Social-Economic Partition Active Economy Per Capita Income 70% 2% 14% 18% US$300 30% US$ 1000 30% 36%
Our Mission • To satisfy our customer needs by means of bringing them closer to first quality products from worldwide recognized brands and backed by extremely prestigious companies. • To assure the leading edge in everything we do working hard with enthusiasm and effort to indulge our customer base with our trade mark customer service.
Our Organization Incorporated in Lima, Peru in 1,992 Fully owned by LS Andean Trading Corporation – Miami Florida USA Employs directly: 142 Sales Force: 64 Sales Offices in: Lima, Arequipa, Trujillo, Cuzco, Iquitos, Piura, Chiclayo, Huancayo, Ica, Ancash, Cajamarca with National Sales Distribution
Our Infrastructure • Own Central Office Building • Own Truck Fleet • Own Light delivery trucks and cars • Warehouses in Lima • Sales Offices in the Provinces • State of the art IT systems • On-line/real time sales and controls
Imported Product Lines BORGES: Olive Oil - CLOROX INT’L: Household cleaning items. - CLOROX CHILE: Clorinda brooms – DOMINO : Sugar - THE HERSHEY CO.: Chocolate, confections – NESTLE: Wonka, candy – SAINT DALFOUR: Jams – HARIBO: Gummies – RIVIANA FOODS: Mahatma Rice, Minute Rice - TROPICAL: Confectionery – TESALIA: Water, energizers, juices – TOPPS: Candy – WRIGLEY: Chewing gum, candy–
Domestic Product Lines • Beberash: Iced Tea, Juices • GS: Pisco • Orquidea:Chocolate
Key Accounts • Wong/Metro : 65 stores • Vivanda/Pza Vea : 70 stores • Tottus : 25 stores • Makro : 6 stores • MaxiBodegas : 8 stores • FASA (Drugstores) : 158 stores • Inkafarma (Drugstores) : 400 stores • Other Drugstores : 450 stores • Primax : 138 C-stores • Pecsa : 65 C-stores • Repsol : 136 C-stores • Movie Theaters : 42 outlets
Strategic Partners • Primax • Repsol • Burger King • McDonald’s • Pizza Hut • KFC • Movie theaters: Cinemark, UVK • National Supermarket Chains • Regional Supermarket chains • Hotels & restaurants (five & four stars)
THE BEST TEAM SUPPORTS THE BRANDS AND THE PRODUCTS
Nineteen years … and counting! What makes LS ANDINA SA a vital partner: • 19 years of innovation • First to introduce the check-out concept having installed 120+ check-outs in supermarkets and C-stores. • Establishes partnerships with key players in the impulse category: batteries, film, candy, chewing gum, etc. • Introduced the sale of bulk items specially in candy stores at malls. • Introduced the concept of seasonal products and special campaigns to promote sales. • Introduced the sale of candy year round
Introduced the use of refrigerated trucks with side billboards to promote sales and brand awareness. • Our marketing initiatives are largely imitated by competitors with little or no success. Consumers love our way to market • Unprecedented community outreach: Xmas parades visiting orphanages, children hospitals, etc. • Campaigns promoting social values • More…..much more!
The best team • Promotions are developed in precise and most needed moments with specific targets and objectives. • Brands and its products receive constant support from LS ANDINA SA specially in seasonal sales like Valentine’s day, Mother’s Day, Father’s Day, Independence Day, National Holidays, Haloween, Christmas, etc.
THE BEST TEAM… COMMUNICATION • Constant communicational support through mass media outlets (TV, Press, Magazines) at no or low cost by means of interviews, press releases, commentaries by journalists and satisfied consumers. • Constant tastings, presentations in many and divers public places, visits and special activities in points of social interest, etc.