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TOPIC

TOPIC. “MARKETING DEFINITION” IT’S A TOTAL SYSTEM OF BUSINESS ACTIVITIES DESIGNED TO PLAN, PRICE, PROMOTE, & DISTRIBUTE WANT SATISFYING PRODUCTS TO TARGET MARKETS IN ORDER TO ACHIEVE ORGANIZATIONAL OBJECTIVES” . NATURE & SCOPE OF MARKETING. EXCHANGE GENERATION

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TOPIC

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  1. TOPIC “MARKETING DEFINITION” IT’S A TOTAL SYSTEM OF BUSINESS ACTIVITIES DESIGNED TO PLAN, PRICE, PROMOTE, & DISTRIBUTE WANT SATISFYING PRODUCTS TO TARGET MARKETS IN ORDER TO ACHIEVE ORGANIZATIONAL OBJECTIVES”

  2. NATURE & SCOPE OF MARKETING • EXCHANGE GENERATION • EXCHANGE FACILITIATION. • HISTORY OF MARKETING • PRODUCT ORIENTED ERA • SALES ORIENTED ERA • MARKET ORIENTED ERA

  3. MARKETING CONCEPT • CUSTOMER ORIENTATION + ORGANIZATIONAL COORDINATION = CUSTOMER SATISFACTION + ORGANIZATIONAL SUCCESS

  4. IMPLEMENTING MARKETING CONCEPT • BY OFFERING RIGHT KIND OF PRODUCT • TO RIGHT KIND OF CUSTOMER • AT THE RIGHT KIND OF PLACE • AT THE RIGHT TIME • AND AT THE RIGHT PRICE • THROUGH SOCIETAL MARKETING ACTIVITIES

  5. ETHICS & MARKETING • ETHICS--------THE DESIRABLE CODE OF CONDUCT………. • CUSTOMER RELATED ETHICS • EMPLOYER RELATED ETHICS • SOCIETY RELATED ETHICS • SUPPLIER RELATED ETHICS

  6. IMPORTANCE OF MARKETING • GLOBALLY • DOMESTICALLY • ORGANIZATIONALLY • PERSONALLY BY: ADIL ADNAN.

  7. THANK YOU VERY MUCH

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