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FOCUSED FUNDRAISING: Donor Based and Individual Giving

FOCUSED FUNDRAISING: Donor Based and Individual Giving. PHILANTHROPY (Greek philein, to love +anthropos, man) A desire to help mankind. WHY DO YOU WANT TO RAISE MONEY? WHAT DO YOU WANT TO ACCOMPLISH? . SUCCESS OR FAILURE IT’S ALL RELATIVE.

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FOCUSED FUNDRAISING: Donor Based and Individual Giving

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  1. FOCUSED FUNDRAISING: Donor Based and Individual Giving

  2. PHILANTHROPY (Greek philein, to love +anthropos, man) A desire to help mankind.

  3. WHY DO YOU WANT TO RAISE MONEY? WHAT DO YOU WANT TO ACCOMPLISH?

  4. SUCCESS OR FAILUREIT’S ALL RELATIVE

  5. Vince Lombardi--Has little knowledge about the game of football • Walt Disney--No creative ideas—fired from his first job as a newspaper cartoonist • Edison--Too stupid to stay in public school • Beethoven--No ability to compose • Einstein--Pulled out of school by his mother • Fred Smith--Received a grade of “C” in his Harvard economics course for a very bad idea proposed in his paper. The idea became Federal Express

  6. Sidney Poitier--Kicked off stage during his first audition at the American Negro Theater because he could neither read nor act • Enrico Caruso--No voice at all • Katherine Close--2006 US Spelling Bee champion at age 13. Fifth time she had competed for the title • African Proverb “A good cook has many broken pots” • Noah’s Ark was built by amateurs-the Titanic was built by professionals

  7. BEFORE YOU ASK FOR THE FIRST DOLLAR YOU MUST HAVE: • Mission • Vision • Plan

  8. Mission—apply the KISS principle • Vision—see above. Should be a long- range road map. What we do -- is important successful makes a difference can include you • Plan—strategic set of guidelines to make the Vision happen.

  9. ASK THESE QUESTIONS: • Are you a successful nonprofit? • Do you have a strong board? • Do you have a strategic plan that is working? • Do you have a business plan? • Can you undertake an organizational audit—and I don’t mean just money!

  10. PLANNING SEQUENCE • Long-Range Vision • Business Plan • Institutional Strategic Plan • Development Plan • Gift Policy • Marketing Plan Awkward Question: When was the last time you reviewed & updated your bylaws?

  11. WHERE DOES THE MONEY COME FROM?

  12. SOURCES OF FUNDING • Corporate • Grants • Individuals • Earned Income

  13. A LITTLE TEST • Corporate • Grants • Individuals • Earned Income

  14. A LITTLE TEST • Corporate 10% • Grants 5% • Individuals 85% • Earned Income ?

  15. WHERE SHOULD YOUR FUNDING COME FROM? BETTER QUESTION WHERE SHOULD YOU BE SPENDING YOUR TIME/MONEY/ENERGY?

  16. DONOR CULTIVATION

  17. CULTIVATION RANKING Capacity to Give $10,000 $5000 $2500 $1000 2 4 6 8 10 Interest and Involvement

  18. PYRIMID OF GIVING

  19. ROLE OF THE BOARD • Set Policies • Board/Staff Relationship • Financial Goals • Personal Commitment • Provide Information • Participate Personally

  20. BOARD MEMBER LIFE LIST • God/Spiritual/Church • Family • Career/Business/Job • What Goes Here?

  21. ROLE OF STAFF • Lead Position • Management • Case Statement • Reporting • Confidentiality

  22. Gift Grid

  23. TAKE THE HANDOUTS!

  24. THANK YOU FOR ALL THAT YOU DO!

  25. Cindy NeSmith C.M. NeSmith Consulting, LLC (803) 427-3779 rhcmn@aol.com

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