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Maximizing Facebook Engagement for Your Business

Learn how to boost Facebook engagement for your business through effective strategies, tools, and practices. Discover the power of visuals, hashtags, and integrating various platforms to enhance your online presence and connect with your audience.

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Maximizing Facebook Engagement for Your Business

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  1. SchreckTeck Academy Gina Schreck, President, SynapseConnecting Jump Start- FACEBOOK

  2. ProgramOverview • Your Goals and Your Brand • What are your keywords? • Different Tools—Different Purposes • Twitter Feeds the Rest • Importance of Hashtags • Facebook PAGES versus PROFILES • Using Lists to Send and Read • Understanding EdgeRank • What’s BING Got to Do With It? • Tagging People and Pages • Power Tools • To Integrate or NOT to Integrate • Scheduling Posts- Should You Do It? • YouTube; Quora, Visual.ly and Others

  3. Facebook for Your Business • 650 MILLION on Board • ½ Check in Daily • Consumer BehaviorHas Changed • 17% Trust Advertising78% Trust Peers

  4. The 2 Faces of Facebook Personal Profile • ONE Personal Profile • Business Page(s) are attached Biz PAGE Biz PAGE Biz PAGE

  5. STAND OUT PAGES • Welcoming • VISUAL • Lots of Activity

  6. Before & After

  7. USE MORE VISUALS • Videos • Photos • Links

  8. GREAT Visuals

  9. Video; Photos; Links = SHARE 3rd Party Tools Hurt Facebook Edge Rank Score

  10. ENGAGEMENT = EdgeRank • Affinity Score • Be LIKEABLE • Content Weight Score • Getting LIKES & COMMENTS • Time Decay • The older the less the score

  11. Inviting People In • Suggest to Friends • ALSO SHARE… More than ONCE • Tag your PAGE on your PROFILE and elsewhere • SHARE again!

  12. Getting Started • Personal PROFILE (if you don’thave one set up yet) • http://Facebook.com/pages(to start your Business PAGE) • http://Facebook.com/username(to claim your URL once you have25 LIKES)

  13. BIG Engagement • Events • Guest Experts Q&A • Topic Trivia Night

  14. Facebook Daily Activity • Post content in the AM with PHOTO, LINK, VIDEO or POLL (Question) • Scan and Reply (don’t forget the SOCIAL) • Go to other PAGES you LIKE & comment as YOUR PAGE • Tweet asking people to “Join in the conversation” • Post again in the PM-same as above • Wash-Rinse-Repeat

  15. Editorial Calendar

  16. Homework • Start Your Business PAGE • Invite your PERSONAL PROFILE friends (2 x per week at different times) • Add Twitter & Facebook links to your signature line on Email • Comment & LIKE posts each day (10 min)

  17. GinaSchreck • @GinaSchreck (Twitter) • Facebook- Gina Schreck • Facebook.com/GettinGeeky • www.SynapseConnecting.com

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