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SchreckTeck Academy

SchreckTeck Academy. Gina Schreck, President, SynapseConnecting. Jump Start- FACEBOOK. Program Overview. Your Goals and Your Brand What are your keywords? Different Tools—Different Purposes Twitter Feeds the Rest Importance of Hashtags Facebook PAGES versus PROFILES

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SchreckTeck Academy

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  1. SchreckTeck Academy Gina Schreck, President, SynapseConnecting Jump Start- FACEBOOK

  2. ProgramOverview • Your Goals and Your Brand • What are your keywords? • Different Tools—Different Purposes • Twitter Feeds the Rest • Importance of Hashtags • Facebook PAGES versus PROFILES • Using Lists to Send and Read • Understanding EdgeRank • What’s BING Got to Do With It? • Tagging People and Pages • Power Tools • To Integrate or NOT to Integrate • Scheduling Posts- Should You Do It? • YouTube; Quora, Visual.ly and Others

  3. Facebook for Your Business • 650 MILLION on Board • ½ Check in Daily • Consumer BehaviorHas Changed • 17% Trust Advertising78% Trust Peers

  4. The 2 Faces of Facebook Personal Profile • ONE Personal Profile • Business Page(s) are attached Biz PAGE Biz PAGE Biz PAGE

  5. STAND OUT PAGES • Welcoming • VISUAL • Lots of Activity

  6. Before & After

  7. USE MORE VISUALS • Videos • Photos • Links

  8. GREAT Visuals

  9. Video; Photos; Links = SHARE 3rd Party Tools Hurt Facebook Edge Rank Score

  10. ENGAGEMENT = EdgeRank • Affinity Score • Be LIKEABLE • Content Weight Score • Getting LIKES & COMMENTS • Time Decay • The older the less the score

  11. Inviting People In • Suggest to Friends • ALSO SHARE… More than ONCE • Tag your PAGE on your PROFILE and elsewhere • SHARE again!

  12. Getting Started • Personal PROFILE (if you don’thave one set up yet) • http://Facebook.com/pages(to start your Business PAGE) • http://Facebook.com/username(to claim your URL once you have25 LIKES)

  13. BIG Engagement • Events • Guest Experts Q&A • Topic Trivia Night

  14. Facebook Daily Activity • Post content in the AM with PHOTO, LINK, VIDEO or POLL (Question) • Scan and Reply (don’t forget the SOCIAL) • Go to other PAGES you LIKE & comment as YOUR PAGE • Tweet asking people to “Join in the conversation” • Post again in the PM-same as above • Wash-Rinse-Repeat

  15. Editorial Calendar

  16. Homework • Start Your Business PAGE • Invite your PERSONAL PROFILE friends (2 x per week at different times) • Add Twitter & Facebook links to your signature line on Email • Comment & LIKE posts each day (10 min)

  17. GinaSchreck • @GinaSchreck (Twitter) • Facebook- Gina Schreck • Facebook.com/GettinGeeky • www.SynapseConnecting.com

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