Capabilities

1. Capabilities • 2013

2. Our Companies Enable our clients to understand and optimize the human side of the equation • What we do: • Human Behavior Analytics • Who we are: • Nationally recognized experts with a diverse set of backgrounds from premier government, industry, and academic institutions • Multidisciplinary staff with advanced degrees in the physical and social sciences • Anthropology, social psychology, economics, political science, computer science, mathematics, international relations, etc.... • Why NSI/NBI: • Passionately dedicated to providing our government and industry clients with tailored analytic solutions for “their” unique analytic challenges and problems • NSI: Government (public sector) focused • NBI: Industry (private sector) focused • We are experienced honest brokersand thinking partners for our clients NSI Founded NBI Founded Enhancing Effectiveness DoD R&D Social Science Programs ....... 2007 2008 2011 2012 Improving Outcomes

3. NSI/NBI helps analysts to: NSI/NBI helps decision-makers to: NSI/NBI helps organizations to: • Design and apply methodologically sound designs • Measure political, social, and economic stability • Identify valuable themes in discourse related to conflict, trust, cooperation, dignity, and respect • Understand various effects of their decisions • Consider key metrics such as dignity • Make more informed decisions by considering a range of likely outcomes and options • Optimally align to achieve mission success • Remove barriers to maximize efficiency • Increase information and communication flow to improve organizational effectiveness Our Capabilities We provide solutions that use theoretically and methodologically grounded techniques at all stages of the process to improve your outcomes and enhance your effectiveness Organizational Development Consulting Qualitative Research Design and Modeling Advanced Analytics

4. Improving Outcomes Drawing from a broad range of skills and perspectives, our experts create value by helping you make evidence based decisions We designed stability model(STaM) to provide a rich contextual understanding (RCU) of the regional complexity and multi-dimensional risk dynamics of the social, economic, and political environment. STaM has been applied to countries (Pakistan & Afghanistan) and is currently being applied to a MegaCity (Dhaka, Bangladesh) to assess city- and community-level socio-cultural factors impacting the stability of rapidly growing urbanized “megacities”. We designed a generalizable decision calculus that provides a menu of options and likely outcomes based on a variety of analytical models. The decision calculus can be applied on a variety of highly-complex decision-making problems. It has been used for various govt clients to help them understand the effects of proposed actions and strategies. 2011 www.nsiteam.com &www.nbi-innovations.com

5. Enhancing Effectiveness Unlock the potential of people, companies, and societies to succeed, prosper, and grow We conduct barriers analysis for both commercial and government clients to help them overcome fear barriers that limit their organization’s ability to succeed, crush employee morale, and infuse frustration across the enterprise. As part of a major organizational restructure, our barriers analysis work has provided an intelligence community (IC) organization with an enhanced understanding on how to mitigate established barriers to mission success via an optimally aligned and structured organization. We incorporate the latest multidisciplinary research across the social sciences on what drives human behavior to help decision makers with high-level strategy and complex decision making problems. We have helped both government and commercial decision-makers increase their understanding and bottom lines using a variety of enhanced metrics about customer satisfaction, true underlying drivers of human behavior, and dignity and moral outrage. 2011 www.nsiteam.com &www.nbi-innovations.com

6. Key Clients We apply our techniques and analyses to projects serving both the private sector and the United States Government Government Private Sector 2011 www.nsiteam.com &www.nbi-innovations.com

7. Dr. Robert Popp www.nsiteam.com Mr. Tom Rieger www.nb-innovations.com 2011 2011 www.nsiteam.com & www.nbi-innovations.com

8. Sample Projects We apply our techniques and analyses to projects for both the private sector and the United States Government 2011 2011 www.nsiteam.com & www.nbi-innovations.com

9. Applied Social Science: • Canna, S. (ed.). (2013). Operational Relevance of Behavioral & Social Science to DoD Missions. Strategic Multilayer Assessment Program, Office of the Secretary of Defense. • Astorino-Courtois, A., Cabayan, H., Chapman, A. DiEuliis, D., Ehlschlaeger, C., Lyle, D. & Rice, C. (Eds.). (2012). “National Security Challenges: Insights from Social, Neurobiological, and Complexity Sciences.” Strategic Multilayer Assessment Program, Office of the Secretary of Defense. • Kuznar, L., Astorino-Courtois, A. & Canna, S. (Eds.) (2011) , “From the mind to the feet: Assessing the perception-to-intent-to-action dynamic” in Maxwell, AL: Air University Press, February 2011. • Rieger, T. (2011). Breaking the fear barrier. Gallup Press. • Cabayan, H., Sotirin, B. Davis, R., Popp, R. Reynolds, A., Ralte, A., Myers, H., Kearley, P., Allen, R., Jaques, L., Halls, S., Dodd, C., Drake, M., Hilton, B., Rieger, T., Mullen, T., Steen, P., & Kuznar, L. (eds.). (2010). Perspectives on Political and Social Regional Stability Impacted by Global Crises - A Social Science Context.Strategic Multilayer Assessment Program, Office of the Secretary of Defense. • Settles, I. H., Navarrete, C. D., Pagano, S. J., Abdou, C. M., & Sidanius, J. (2010). Racial identity and depression among African American women. Cultural Diversity and Ethnic Minority Psychology, 16(2), 248-255. • Pagano, S. J. & Huo, Y. J. (2007). The role of moral emotions in predicting support for political actions in post-warIraq. Political Psychology, 28(2), 227-255. • Terrorism/Political Violence/Political Extremism: • Cabayan, H., Astorino-Courtois, A., Yandura, M. L., Sitterle, V., Canna, S., & Popp, G. (Eds.). (2013). Over a Decade Later...What Now? What Next? A Multi-Layer Assessment of Terrorism in its Current and Future Manifestation. Strategic Multilayer Assessment Program, Office of the Secretary of Defense. • Canna, S., St. Clair, C., & Desjardins, A. (2012). Neuroscience Insights on Radicalization and Mobilization to Violence: A Review (Second Edition).Strategic Multilayer Assessment Program, Office of the Secretary of Defense. • Orlina, Enrique C. & Desjardins, Abigail J.C.(2012) Cyber on the Brain: “The Effects of CyberNeurobiology & CyberPsychology on Political Extremism.” Strategic Multilayer Assessment Program, Office of the Secretary of Defense. • Chapman, A. & Adelman, J. (Eds.). (2011). Influencing Violent Extremist Effort: Focus on Al Qaeda in the Arabian Peninsula (AQAP). Strategic Multilayer Assessment Program, Office of the Secretary of Defense. • Chapman, A., & Adelman, J. (2011). Influencing Violent Extremist Organizations Pilot Effort: Focus on Al Qaeda in the Arabian Peninsula (AQAP).Strategic Multilayer Assessment Program, Office of the Secretary of Defense. • Fenstermacher, L. Kuznar, L., Rieger, T., & Speckhard, A. (eds.). (2010). Current Multi-Disciplinary Perspectives on Root Causes, the Role of Ideology, and Programs for Counter-radicalization and Disengagement. Strategic Multilayer Assessment Program, Office of the Secretary of Defense. 9 2011

10. Deterrence: • Bragg, B. (Ed.). (2011). CANS theory team framework report. In Concepts & Analysis of Nuclear Strategy (CANS). Strategic Multilayer Assessment Program, Office of the Secretary of Defense. • Astorino-Courtois, A. (2007). Deterrence planning and analysis support environment (DAPSE) Steps 1-3. In N. Chesser (Ed.), Deterrence in the 21st Century: An effects-based approach in an interconnected world (Vol. I, pp. 26–32). Strategic Multilayer Assessment Program, Office of the Secretary of Defense. • Popp, R. & Fenstermacher, L. (2007). Deterrence planning and analysis support environment (DAPSE) Steps 4-5. In N. Chesser (Ed.), Deterrence in the 21st Century: An effects-based approach in an interconnected world (Vol. I, pp. 33–38). Strategic Multilayer Assessment Program, Office of the Secretary of Defense. • Astorino-Courtois, A. (2007). Deterrence planning and analysis support environment (DAPSE) Step 6. In N. Chesser (Ed.), Deterrence in the 21st Century: An effects-based approach in an interconnected world (Vol. I, p. 39). Strategic Multilayer Assessment Program, Office of the Secretary of Defense. • Kuzner, L. (2007). Deterrence in a global context - Ways Ahead. In N. Chesser (Ed.), Deterrence in the 21st Century: An effects-based approach in an interconnected world (Vol. I, pp. 52-59). Strategic Multilayer Assessment Program, Office of the Secretary of Defense. • Rich Contextual Understanding: • Astorino-Courtois, A., Bragg, B., Brickman, D., Canna, S., Popp, G., Stephenson, A., & Williams, R. (2012). Pak-StaM analysis: Drivers of stability & instability in Pakistan. Strategic Multilayer Assessment Program, Office of the Secretary of Defense. • Williams, R. (2010). SMA PAKAF rich contextual understand project: Information and analyses in support of COIN operations. Lessons Learned. Strategic Multilayer Assessment Program, Office of the Secretary of Defense. • Adelman, J., Baker, T., Canna, S., Chapman, A., Clausen, A.,Heath, R. Williams, R. & Yager, M. (2009). Stability in Pakistan: A rapid rich contextual understand product. Strategic Multilayer Assessment Program, Office of the Secretary of Defense. • Discourse Analysis: • Yager, M. & Kuznar, L. (2012). Creating Data from Discourse: An Application to Pashto Insurgent Communication. 80th MORS Symposium, Working Group 33 Social Science Methods and Applications, US Air Force Academy, Colorado Springs, CO. • Kuznar, L. A., & Yager, M. C. (2012). Analysis of Pashtun narratives: Report on results. What cues do Pashto speakers use in understanding how to draw in- and out-group distinctions? Unpublished manuscript, Report prepared for Air Force Research Lab (AFRL), Wright-Patterson Air force Base, Dayton, OH. • Fenstermacher, L., Kuznar, L., & Yager, M. (2012). Analysis of Discourse for Indications and Warnings (I&W) Paper Presented at the 2012 Biologically Inspired Cyber Defense Workshop, Dayton, OH. • Toman, P., Kuznar, L. A., Baker, T., & Hartman, A. (2010). Analysis of Discourse Accent and Discursive Practices I&W: Report on Final Phase Results What cues do Arabic speakers use in understanding how news authors position themselves with regard to those they discuss? .Unpublished manuscript, Report prepared for Air Force Research Laboratory, Dayton, OH 10 2011