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Brand & Countries

Brand & Countries. It’s From Where? College Students Clueless on Where Favorite Products Come From. Cell Phone Makers and Cars Manufacturers among the Most Misidentified. Brand & Countries. Most misidentified brands.

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Brand & Countries

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  1. Brand & Countries It’s From Where? College Students Clueless on Where Favorite Products Come From. Cell Phone Makers and Cars Manufacturers among the Most Misidentified.

  2. Brand & Countries • Most misidentified brands * significant higher (conf lvl 95) ** significant higher (conf lvl 90) *** significant higher (conf lvl 80)

  3. Brand & Countries • Most misidentified countries Average % of people misidentified product(s) from this country

  4. Brand & Countries

  5. Brand & Countries • People who know LG is from Korea gave higher product rating for Korea. • Regardless of which country they associated LG with, the perception about the quality of product from Japan is high universally. * Statistically Significant • Brand Misidentification and Quality of Product Perception • Most people did not regard Hyundai as a quality brand, therefore, their perceptions about the country of origin are not significantly different.

  6. Brand & Countries • Brand Misidentification and Quality of Product Perception • People who know IKEA is from Sweden gave higher product rating for Sweden. * Statistically Significant • People who think IKEA is from the US generally think that the US makes good quality product but Sweden does not.

  7. Methodology • Methodology:A representative sample of 1,000 US college students at over 375 US universities and colleges ranging from Adams and Adelphi to Wright and Xavier were interviewed. The total sample size represents a confidence interval of +/-3.1% at the 95% confidence level. The survey was fielded online in late 2006. • About GenX2ZGenX2Z is an Anderson Analytics vertical that focuses on providing in-depth market research services for companies that seek to benefit from having the insight to consumers of the American Generations X, Y, and Z. The mission for GenX2Z is to offer unparalleled expertise on youth market research. • About Anderson AnalyticsMore than Market Research, Anderson Analytics is the first next generation marketing consultancy to combine new technologies, such as data and text mining, with traditional market research. We focus on helping clients Gain the Information Advantage by combining the efficiencies and business experience found in large research firms with the rigorous methodological understanding from academia and the creativity found only in smaller firms.  Our clients put their customers first and so do we, visit our website to learn about “The AA-Assurance” www.andersonanalytics.com

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