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Final research report

Final research report . Shannon Sheehan. brief. To write an illustrated report comparing pros and cons of different research methods and techniques which will include suitable illustrations and graphic representations of finding. Scenario –

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Final research report

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  1. Final research report Shannon Sheehan

  2. brief • To write an illustrated report comparing pros and cons of different research methods and techniques which will include suitable illustrations and graphic representations of finding. • Scenario – • Business and tourism is big news for Birmingham, plus there is an increased interest in the history of places and the impact this has on us today. Promotion companies, businesses and tourist agencies are always looking for new, exciting ways to attract people to Birmingham, specifically Digbeth, and also encourage the active participation and interest of the local population. Leaflets, magazine and newspaper articles, websites and short promo films are all formats used to promote and represent people and places.

  3. Methods • Types of research – Quantitative research is about asking for people’s views and opinions in a structured way so that you can produce hard facts and statistics and percentages to guide you. The reason behind this is to get a mathematical hypothesis which makes the audience trust more as you know what you’re talking about. This typically includes surveys and questionnaires but can be conducted in different ways like over the phone, via email, online or face to face. The questions asked have to be carefully thought of so you get meaningful data worth mentioning. • Qualitative research is to make sure you understand the underlying reasons and motivations. This means explaining in depth relating to opinions and values of others. The methods used to conduct this sort of research would be interviews, focus groups etc. • Methods and Sources of research – There are 3 types of methods and sources of research. First being primary sources which means this is first hand research produced by your on observations, for example a face to face interview. Secondary research would be gaining knowledge from existing information. You may find this in places like books, websites etc. When handling secondary research it is essential that you share where you got your information from. The third source of research is data gathering agencies such as BARB, RAJAR etc. These agencies handle and focus on ratings. • Purposes of research – One of the main purposes of research is to find out about the audiences. Audience research is very important so you know about your audience and how to relate to them. You may want to know their age, interests and where they’re from. All of this will help you to figure out how to target them. Market research is more population related. This means looking into trends, what’s popular and current news. Lastly another main purpose of research is production. This is what people expect to see. This is where you investigate the codes and conventions of media products, e.g. what do people expect in a newspaper report in terms of style and content.

  4. FINDINGS Primary research observations – Pubs and clubs in Digbeth Business industries

  5. Custard Factory Millennium Point Graffiti

  6. HMV Insititute

  7. Summary of internet research – • Digbeth first recorded as ‘dygbath’ in 1533 is the heart of the city’s industrial development evolved to meet changes, reinventing itself and adapting the built environment to meet the needs of new uses. It is the home to an established and growing creative sector that utilises the historic building stock, making innovative spaces for business. In the late 19th century, Digbeth had become one of the poorest areas in Birmingham. Houses were demolished when the south side of Digbeth High Street was widened for a 2nd time in the mid 1950s . There was further demolition during the next 10-15 years when people were moved out of inadequate housing and the district was redefined as an industrial zone. Digbeth is known as the ‘birthplace of industry’ It has a world famous wholesale market as well as a variety of transport links. Digbeth has a rich history of iconic brands and landmarks such as Typhoo tea, bird’s custard powder and the custard factory. • Here is a list of popular attractions – The Custard Factory, Hive of young companies, galleries, fine artists, independent shops and restaurants. Creative arts culture, Eastside projects, Heath Mill Lane, Artist run space, a public gallery for the city of Birmingham, Popular pubs such as the spotted dog, the old wharf, The rainbow - Legendary pub and nightclub, Millennium point, Think tank, Imax cinema, the leisure box (bowling/ice skating) • Here is some information about the Millennium Point. • The millennium point cost £114 million to make, £50 million of this was funded by the national lottery. It was officially opened by Queen Elizabeth II on July 2nd 2002 although it had been in use the year before. The purpose of the complex is primarily educational. It is the home to the think tank science museum and where many Matthew Bolton students study. The building is constructed as a cuboid with a cylindrical offshoot holding the cinema. The building is mainly glass and glows different colours at night.

  8. Here is some information about the HMV Institute – The HMV institute was designed by Arthur Harrison and officially opened the 16th January 1908. In 1954, the building was put up for sale as they felt it wasn’t needed for its originally intended use. During the 2000’s, the venue was called ‘the sanctuary’ and was the original home of gods kitchen. After a £4 million refurbishment, the doors reopened on the 18th September 2010. in 1955, it was bought by Birmingham city council and was used as a civic hall. It later became a music venue and over the last 30 years plus it has been an essential part of the Birmingham live music and club scene until its untimely closure in 2008. this legendary venue has hosted bands like Pink Floyd, Joni Mitchell, the Human League, Arctic Monkeys and The Cure over the years. The venue was purchased by the MAMA & company and reopened in late September 2010 as ‘the institute’ after a multi million pound refurbishment which restored the buildings striking fascia, multi roomed interior and period features. • Carl Chinn Film – In 1166 Peter Of Birmingham paid the king for rights to hold a weekly market. Business boomed and grew rapidly. In 1500, Birmingham was the most important town locally. It had burst out of its bounds. In 1806, street commissioners who were also the local authority cleared Tudor buildings and the area was replaced with shops, bars, hotels and institutions. The public said it was ‘fun to be in and around the atmosphere’. A statue was created of Lord Nelson, who visited Birmingham and was a great hero, in the heart of the busy town centre where people would gather to discuss political events. In the 19th century the town has a national reputation of being the work shop of the world and ‘the city of a thousand trades’. On the 24th August 1940, the markets were destroyed by the wars. All that was left was the walls of the markets. The public were mortified. An 8 million pound repair was required to create ‘the ultimate shopping experience’. It was barely recognisable to the previous generation. In 2003 the Selfridges bullring building was created which replaced where the markets used to be. It was like their was a barrier between the markets and the bullring. It showed how much times had changed because there was no volume of business for the markets. The bullring had replaced family run businesses, and there was a huge difference between the two places. The market was full of characters and personalities and was once the centre of the community, where as the bullring were more concerned about making sales.

  9. Evaluation of Carl Chinn film – • Gaining research from the Carl Chinn film based on digbeth was very successful for me. The film contained many facts as does every other type of research, but focused more on the social aspect. Personal opinions were included from the public who knew what the markets were like once upon a time. They shared what the markets meant for them, and how it used to look. This itself is like another research method because it is almost quantitative, it felt as though I was asking them myself. It was a lot more entertaining than reading from the internet and kept me interested by telling views and opinions. It told me all the information I needed to know (important dates, the order in which events took place etc) and more (opinions, views, images)

  10. Questionnaire research - • From my questionnaire I found out that almost everybody I asked preferred the newer buildings to the old as they are more ‘modern’ which helps attract the younger generation to Digbeth. People also commented that they make the area look cleaner. Everybody who completed my questionnaire said that Digbeth was friendly. I have decided to combine my last two questions which were, ‘How could Digbeth be improved?’ And ‘How could the college improve links with the community?’as similar answers were given. These are listed below: • Old buildings could be repainted • More music and fashion events • Sports facilities • College students could create events promoting the college and courses available • Integrate learning into the environment • Arrange more trips • More events • Business opportunities (jobs and work experience)

  11. What attracts you to Digbeth? What is your gender?

  12. Conclusion • Explain the advantages and disadvantages of each method • The internet has been the most outstanding innovation in the field of communication in the history of mankind. As every single innovation, it has advantages and disadvantages. Nonetheless, the greater magnitude of its advantages outweigh its disadvantages. The internet can be explained as a network of computers, designed to receive and send data in the form of emails, blogs, webcasts etc. The internet has become an indispensable business tool, which has helped bring the world closer. Receiving news from across the world, accessing knowledge resources, and shopping online are simple a click away. The internet has amazing potential and a lot to offer in terms of services. The internet is a treasure trove of information; which offers knowledge on any given topic. It has become common practice to seek assistance from the web in order to research and gather sources for homework, office presentations and your own research. The credibility of this form of education and whether it is safe, secure and trustworthy is usually proven through the quality and authenticity of content presented by each website. Some websites are unreliable as anybody could share information on the internet. Through my research, I noticed a website claimed that in 1156 Peter of Birmingham paid the kings for rights to hold a weekly market. Whereas, in the Carl Chinn film it states that this happened in 1166. This proves that not all information given is true, for precise answers you should use a vary of sources. A huge disadvantage of the internet is theft of personal information. The use of internet for banking, social networking or other services often makes our personal information vulnerable to theft. Hackers can access our sensitive information through unsecured connections by planting phishing software. Another disadvantage is spamming which refers to sending unwanted emails, which serve no purpose.

  13. Such illegal activities can be very frustrating as it makes it slower to access our email accounts. One of the most annoying problems with the internet is the ease with which any malware can infect our computers. This is another disadvantage. Internet users are often plagued by virus attacks that harm their computers/laptops and important files. Perhaps the biggest disadvantage of the internet is pornography and age inappropriate content. It is the lack of control over the distribution and unrestricted access of pornographic material, that is detrimental to children. The internet makes uploading shocking content so easy, that we end up coming across inappropriate images and words, despite not wanting to. The biggest problem with having the internet is, its ability to create rifts between the real and virtual world. There is an addiction for everything that pertains the web and that includes excessive surfing, online gambling, gaming addiction and social networking.. Some say they couldn’t live without facebook or twitter. These addictions can create both physical as well as mental issues that can lead to health complications if left unattended. The link between obesity and the internet is rather easy to understand. The more someone sits in front of a computer the less they exercise. Another common problem is cyber bullying. • The advantages of researching from a book is that all information found is trusted. It is also fairly easy to find a specific book on the information you’re looking for. Being in a library itself is an advantage to stay focused with no distractions. The silence suggests everybody is working hard. Not only will you have excellent resources within arms length, but you will also have the optimum environment to conduct research. A disadvantage is that once a book is published, subsequent findings cannot be added without the book being republished. Since the internet, books are hardly used as they were before.

  14. Questionnaires • Disadvantages of Questionnaires – • Don't ask the right questions • Don't answer the question properly • Not everybody wants to take part • People are rude • Advantages of Questionnaires – • You choose your audience to gain the information you require • You choose the questions and give them specific questions to avoid getting information that isn’t necessary

  15. What kinds of information were available? • I found mainly secondary research from the internet, library and film clips. I also found qualitative research within the Carl Chinn film, the interviews related to the opinions and values of others. • What did you get from one source that you didn't from another? • From the internet I found facts and figures as well as all the information I needed. In the film, I too found the information I needed but I also found out personal opinions of the public and social aspects. These opinions are based on what the markets meant to them (how it was ‘fun to be in and around the atmosphere’) and how much they had changed overtime (it had ‘no volume of business’) • What did you enjoy? • I enjoyed learning about the history of digbeth, because although I spend a lot of time there, I didn’t know all there was to know. I also liked finding out the history of places like HMV institute and the millennium point. I was amazed by the amount of money that went into refurbishments, for example the HMV institute had a ‘£4 million refurbishment, the doors reopened on the 18th September 2010’. I enjoyed watching the film as I learnt about the personal opinions of the market owners etc. I liked the part where we went out into digbeth with the cameras to take photos as i came across some places I'd never been before (millennium point). I enjoyed seeing all of the graffiti.

  16. bibliography • All research was found from these sources. • History of Digbeth clip • http://digbeth.org/trails-and-tours/walk-through-history/ • http://www.birminghammail.co.uk/news/local-news/digbeth-attractions-129040 • http://www.localstore.co.uk/ca/491/209/tourist-attractions/digbeth/ • http://www.viewbirmingham.co.uk/pubsandbars/irish-pubs-in-birmingham-recommended-Birmingham-1487.html • http://www.birminghammail.co.uk/news/local-news/digbeth-history-129041 • http://michaelsanimationblog.blogspot.co.uk/2011/10/digbeth-project-even-more-references.html

  17. appendix • Here is a copy of photos I have taken but not included in my report

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