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Getting YOUR message across

Getting YOUR message across. Betty McBride Director of Policy & Communications. Using your local media. Raise awareness about what you do and why Apply pressure for change Ask for people to help you. Using your local media. Radio. Press. Web. TV. What stands out?.

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Getting YOUR message across

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  1. Getting YOUR message across Betty McBride Director of Policy & Communications

  2. Using your local media Raise awareness about what you do and why Apply pressure for change Ask for people to help you

  3. Using your local media Radio Press Web TV

  4. What stands out? Issues or events that affect local people Things that bring your story to life – great pictures, emotive stories, Local facts, figures and spokespeople

  5. DOUBT KILLS

  6. DOUBT KILLS • To save lives by reducing pain to call times • Achieve this through raising awareness of heart attack symptoms and appropriate way to respond, breaking down barriers to calling 999

  7. PARTNERSHIPS • Supported by a number of external stakeholders – ambulance services and ambulance trusts are key • ASA support a highlight

  8. Tactics that work well • Launch event, stunts & photo ops • Stories from people impacted • Policy calls • Engaging local MPs • Letters to newspaper editors

  9. Results that count • Blanket media coverage • Engagement of ministers & over 120 MPs • Lives saved • Early signs of a reduction in the pain to call time (MINAP)

  10. National Campaign Aims • Access for all heart patients • Choice of alternative methods • Address needs of under-represented groups • Meet BACR minimum standards • Monitor through national audit

  11. Doing your homework • Gather your informationwww.cardiac-rehabilitation.net • Contact your local media • Lobby your local NHS service 4. Lobby your politicians

  12. Four steps to get the campaign rolling find your local representative via www.theyworkforyou.com download a sample letter to send from www.bhf.org.uk/campaigns make it personal and local! crucially, tell us how you get on via campaigns@bhf.org.uk Get off to a flying start…

  13. …Starting Today • YO1 6JF • Hugh Bayley MP • Labour, City of York • He is a health specialist – potential to become a parliamentary champion for cardiac rehabilitation

  14. bhf.org.uk/campaigns • Online tools • Sample letter to politicians • Sample letter to newspaper editor • Summary of key points • become a BHF campaigner

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