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Enhancing Local Government Communication and Reputation

This presentation by Ben Page, Chairman of Ipsos MORI Social Research Institute, discusses the importance of effective communication and branding for local governments. It highlights the general public's confusion regarding local government responsibilities and the need for clarity in messaging. Key issues such as perceived value for money and media relationships are examined, alongside recommendations for improving public perception. With evidence that effective communication correlates with top performance, this talk emphasizes the need for local authorities to convey their contributions and achievements effectively.

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Enhancing Local Government Communication and Reputation

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Presentation Transcript

  1. Getting your message across Ben Page Chairman Ipsos MORI Social Research Institute ben.page@ipsos-mori.com

  2. Our reputation as institutions is lowerthan that of many of the services we deliver

  3. Describing local government

  4. If local government was an animal – even now “I thought of a sloth. It’s just that they go about things very slowly” “By the way they shove their head in the sand”

  5. Only one in twenty know much about you …

  6. Massive confusion over your responsibilities …

  7. Fewer than half know which party is in charge

  8. Only one in fourteen know who the leader of their council is

  9. Most important drivers of reputation among local residents

  10. Value for money?

  11. Council tax • Seasonal media reporting of levels of rises has an effect (council tax to soar 300% in ‘nice areas’) • Convince me I’m getting value for money (58% of Londoners disagree their LA provides VFM)

  12. Perceived VFM really matters

  13. But not actual council tax

  14. Be obsessed about liveability

  15. Get your message across?

  16. Clarity about what you provide matters

  17. To be good at CPA, make sure comms are effective …

  18. No top performing councils are poor communicators

  19. And do you agree on what your message is?

  20. Think about what your relationship is with the media ...

  21. They’re often out to get local government ...

  22. But we often help them

  23. But we often help them

  24. But we often help them

  25. Need a strong brand • What do you want to be famous for?

  26. Local schools are very good - in fact it’s why we moved here ...

  27. The sign says … Cromer Road JMI School Headteacher: Mrs P Jones

  28. Off to the library. It has won award for being a good service, but …

  29. Where is the logo to link this with the council??

  30. Next I go to the park

  31. At last!! A council logo

  32. At last!! A council logo

  33. On my way home, I see an abandoned car

  34. June Notice from the police

  35. One month later …

  36. One month later … Progress!! A notice from the council

  37. What on earth is in here??

  38. Is this yours?

  39. We assume these are nothing to do with you

  40. A great service but why aren’t you getting the credit?

  41. Despite challenges over visibility, they do like you …

  42. Over two in five think that councillors do a good job ...

  43. Politicians’ motives

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