1 / 6

Web 2.0 NYC: Man Vs Machine

Web 2.0 NYC: Man Vs Machine. Jim Barnett, Turn Tim Hanlon, Denuo/Publicis Mike Kelly, Clearmeadow Partners David Kidder, Clickable Moderator Max Kalehoff, Clickable. What is Advertising 2.0?. The advertising response to Web 2.0. Individual masses to masses of individuals.

beck-weiss
Télécharger la présentation

Web 2.0 NYC: Man Vs Machine

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Web 2.0 NYC: Man Vs Machine Jim Barnett, Turn Tim Hanlon, Denuo/Publicis Mike Kelly, Clearmeadow Partners David Kidder, Clickable Moderator Max Kalehoff, Clickable Footer here

  2. What is Advertising 2.0? The advertising response to Web 2.0. Individual masses to masses of individuals. Statistically-driven, dynamic marketplaces. “Marketing Is The New Finance” Hal Varian, Chief Economist, Google Footer here

  3. What Is Advertising Automation? …the use of digital solutions to automate advertising processes such as planning, creating, buying, distributing, accounting and evaluating – all while connecting to core marketing processes. …makes routine processes that would otherwise have been performed manually much more efficient, and makes some new processes possible. Footer here

  4. Diagnosis of Compounding Complexity Misalignment of Incentives Channel Entropy Analytic Vs Creative Skills Disjointed Tracking & Measurement Standards Radically Different Optimization Footer here

  5. Advertising 2.0 Evolution Generation I: Cost Optimization • Wall Street meets Madison Avenue Generation II: Time Optimization • Apple Simplicity meets Madison Avenue Footer here

  6. Introducing: The Bionic Ad Exec New Era of Simplicity Decision-Making Speed Semantics Rewarded Execution Enabled, Strategy Focused Unified Measurement & Accountability Footer here

More Related