1 / 22

What’s Next in Social Media

What’s Next in Social Media. Top 5 Trends To Turn Your Social Empire into Gold. Agenda. Facebook Pages become a Paid Channel How to be an Instagram Hero How Video Makes you Human The importance of Dialogue: The Art of the Question Social ROI.

bela
Télécharger la présentation

What’s Next in Social Media

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. What’s Next in Social Media Top 5 Trends To Turn Your Social Empire into Gold

  2. Agenda • Facebook Pages become a Paid Channel • How to be an Instagram Hero • How Video Makes you Human • The importance of Dialogue: The Art of the Question • Social ROI http://socialmediatoday.com/margaretmurphydidit/2420986/10-social-media-trends-summer-2014

  3. Facebook = Paid Channel Once upon a time….You could post on your Facebook Page and people would see it. Along came the evil EdgeRank Algorithm (a.k.a. Newsfeed Algorithm) and hid 80% of the content. What do we do now?

  4. Facebook = Paid Channel • To get any content out today, you must engage in Paid Advertising, which essentially makes Facebook a Paid Marketing Channel instead of an organic one • What you post is still critical, and we’ll get to ideas on how you can keep on rocking it with content in a minute – so there is hope!

  5. Facebook = Paid Channel • Tips on advertising on Facebook: • Never “boost” content – this algorithm is very weak, and is not effective

  6. Facebook = Paid Channel • Instead to go Create Ad (or Advertise Page, depending on what Facebook calls it today) and choose “Promote Page Post”

  7. Facebook = Paid Channel • Select as many photos as you can! • Make sure you either own or purchase the photos or you could end up with a big fine

  8. Facebook = Paid Channel • When running a Page Likes ad, be very selective on where and who you choose to receive your ad • Use the various Interests, Behaviors and Demographics to laser-focus your ad

  9. Instagram • Growing at 1,500% per year • Two options: • Photos • Videos • Videos get 15x the shares of videos on Facebook so…what are you waiting for?

  10. Be an Instagram Hero • Tips on using it like a pro: • Use at least 3 hash tags (#realestate, #newlisting, #neighborhood, #lovelife, #home, etc.) • Connect with Facebook and Twitter • Edit Profile • Include your profile • Choose the gear box and scroll to Share Settings • Connect with Facebook Page or profile and Twitter • Ensure notifications are one

  11. Be an Instagram Hero • Take your brand places • Post images in the neighborhoods in which you sell • Take a picture: tell a story (clients, testimonials, etc.) • Explore hash tags and find new followers • Do short videos about where you are, what you’re up to, or a short tip of the day

  12. Be an Instagram Hero • Engage other users because when you share their stuff, they’ll share yours • Track your results using Statigram.com (it’s free!) This could be YOU!

  13. Become a Video Powerhouse • Video makes you instantly more approachable and real • Want to be the resident expert? Yup, it’s video • Create a regularly scheduled program that people can come to expect • You’ll get more shares than on any other type of content

  14. Become a Video Powerhouse • Videos get more shares than anything else online including on these networks: • YouTube • Instagram • Facebook • Twitter • LinkedIn

  15. Become a Video Powerhouse • Make your videos short but valuable • Tell a short story • Provide a tip of the day • Create a new one each week • Post them on all your networks and your website, too!

  16. Dialogue = Being Social • Conversations don’t happen when you spam or “splat” people • In Facebook, your posts get special attention when you ask a question • There is an art to asking a question though!

  17. Dialogue = Being Social • Conversation 101: • Voting: Which do YOU choose? • Fill in the blank • Lifestyle related questions: • What’s your weekend fave go-to? • What’s your favorite kitchen appliance? • What’s the 1st thing on your bucket list? We all have one! • Like and Share… • One word to describe…

  18. Social ROI • Social ROI is the most elusive element for any marketer so how do we measure it? • Everything we know about it is WRONG!

  19. Social ROI • To quote Gary Vaynerchuk: • If you’re willing to invest the time, and the effort, and learn the platforms, and you have the natural talent…you can score a book deal, help your clients achieve their goals. • Social ROI is not about the tools – it’s about the mechanic using the tool!

  20. Wrapping up • To thrive on Facebook, use paid ads • Video is king – everywhere from Instagram, to Facebook and beyond • Have conversations – real ones – because they lead to real clients • Your ROI on social media is only as good as the mechanic and his/her message

  21. Rebecca’s Contact Info • For any questions, comments and horror stories about your social media program find me here: • Twitter: @bexmountain • Facebook: www.facebook.com/ImpetusConsulting (or just type in my name…my Page will show up) • LinkedIn: www.linkedin.com/in/bexmountain • Email: Rebecca@impetusconsulting.ca Any and all questions are welcome!

  22. Thank you for attending! The Webinar Summit has been brought to you by REALTOR® University’s School of Professional Development &Continuing Education

More Related