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Timeline and Tactics

Timeline and Tactics. Engagement Campaigns. Traditional Campaign Phases. ENGAGEMENT. MOBILIZATION. PERSUASION. NOV. 2. Engagement Campaign . Election Day. What are some major dates?. What are some major dates?. November 2: Election Day Voter Registration Deadline

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Timeline and Tactics

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  1. Timeline and Tactics

  2. Engagement Campaigns Traditional Campaign Phases ENGAGEMENT MOBILIZATION PERSUASION NOV 2 Engagement Campaign Election Day

  3. What are some major dates?

  4. What are some major dates? November 2: Election Day Voter Registration Deadline Fundraising Deadlines Labor Day Weekend Halloween

  5. What are some major dates? Halloween/GOTV November 2 Election Day Fundraising Deadline Voter Reg Deadline Labor Day Weekend • What is your goal for each peak? • Volunteers and Donors

  6. Zoom In to a Peak Labor Day Identify smaller peaks in this phase of the campaign Set your Goal: How many volunteer leaders do you need? How many volunteers do you need to recruit? How much do you need to raise?

  7. Four Criteria for Choosing Tactics • Will it get you closer to your goal? • Will it use your resources creatively to shift power? Does it build new resources? • Will it create organizational capacity? • Will it develop leadership and buy-in? HOW?

  8. Tactics: What do you do? • Are there people you can reach more easily? • Unique chances to get your story covered? • Does it drive people to take action?

  9. Tactics: What can you do? Websites Partner Outreach Email Field and Volunteers Social Networking Events, Rallies & Vigils Social Media Fundraising Marketing & Ads Media & Bloggers

  10. Strategic Planning

  11. Breakout NOW: • Identify major peaks through Election Day • Create a second timeline through Labor Day • Brainstorm tactics to reach your goal LATER: • Use the “Tactic Scale” to help rate tactic choices • Start to fill in your Strategic Planning Calendar for each phase of your campaign

  12. Breakout Return at 5:20

  13. So…. What is this winning thing?

  14. Create your website, social media and social networking content • Launch a strategic email campaign • Tonight: Introduce your campaign • Monday: Supporter Events • Other messages are up to you • Strategic Plan

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