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Is Instagram Taking The Next Step To E-commerce?

Read about IG's next step to e-commerce

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Is Instagram Taking The Next Step To E-commerce?

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  1. S T E P ISINSTAGRAM TAKING THENEXT TO E-COMMERCE?

  2. Instagramhasbeenmakingitsfootprintin Socialmedia.AlthoughitisFacebook- owned,itneverfailedtorisetothelineof otherappssuchasTwitter,andFacebook itself.Ithasalwaysbeenanappealing platformtobothregularandbusiness usersthattheycreateda “switch-to- business-profile” option,allowingbusiness clientelestotakeadvantageoftheir businessprofilefeatures.Andrecently, therehasbeenarumouraboutInstagram transitioningtoe-commerce.

  3. Aswecansee,there’sbeenalotofbusinessusers takingtheirpoststoInstagram.Theystillhave Facebookadvertisements,butbusinessesnowadays seemtobemoreintoInstagram-ingthane- commercefromothersocialmediaplatforms.Mostof thesecanbeseenputtingtheiradsonInstagram. Well,Instagramhasimprovedalotthesepastfew years,andasidefromhelpingbrandsorotherretail businessesgaininstantfollowers,theycreated innovativeideastoenticeshoppersorotherpatrons. AndthatsteptowardsAds-postingisdeemedtobea success.

  4. ButthequestionstillhangswhetherInstagramisgenuinely gettingintothee-commercebusinessbyproducingtheir shoppingapp (Zalora,Amazon,anyone?).ItwaslastJune whenashoppingbagiconofferedasanoptiontoa selectednumberofretailersinInstagram.Thisallowed themtoaddane-commerceelementwithintheirprofile storiesandlateronexpandedbyaddingaCollectionads iconforstoriestoallbrands.AlsolastMay,theyoffered bookingandpaymentfeaturesforbusinessusers,which makesitnowpossibleforuserstodothingslikepurchasing movietickets,orschedulebookingssuchassalon appointments.Youdon’tneedtoopenabrowserorany otherappsifyourtargetretailhasanaccountwith Instagram.Soundsveryconvenient,doesn’tit?

  5. Instagramhasgeareditselfasfarase-commerceisinthe contextofthebusiness.ItwasjustlastNovemberwhen Instagramreportedhavingmorethan25millionmarketers ontheapptoswitchtheiraccountstobusinessprofiles, followedbyInstagramCEOKevinSystrom’sannouncement thattheapphasreachedits1billion-markofmonthlyactive users.ThecompanyalsolaunchedIGTVandDirect,which arestand-aloneappsforvideowatchingandmessaging andatest-runprogressedsuccessfullyintomoreretailers andadvertiserspushingtheirproductstotheplatform.

  6. Thispositivefeedbackfromaudiencesisagoodbusinessventure, thoughInstagrammightnotyetbeadmittingit.AndasTheVerge’s sourcestellthatInstagramisconfidentoftheirpositioninthee- commerceexpansion,Ibelievethattheyareontherighttrack.And it’sanexcellentopportunityforFacebooktoearnanotherbigcutof thepie. References: https://marketingland.com/instagram-rumored-to-be-making- further-moves-into-e-commerce-with-a-standalone-shopping-app- 247479 https://i2.wp.com/www.ecommerce-nation.com/wp- content/uploads/2017/04/How-to-Generate-E-commerce-Sales- From-Instagram.jpg http://www.onlineretailer.be/wp- content/uploads/2015/12/instagram-adverteren.png

  7. SOURCE: https://digitalmarketingauthority.blogspot .com/2018/09/is-instagram-taking-next- step-to-e.html

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