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The Media

The Media. YOU. The media wants YOU You’re YOUNG Money, no expenses Easily influenced. Types of Media. Media Types. News TV Magazines Books Internet Photos Clothing Logos Slogans Songs Mascots Floats Banners Colors. Propaganda Techniques. How advertisers draw you in.

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The Media

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  1. The Media

  2. YOU • The media wants YOU • You’re YOUNG • Money, no expenses • Easily influenced

  3. Types of Media

  4. Media Types • News • TV • Magazines • Books • Internet • Photos • Clothing • Logos • Slogans • Songs • Mascots • Floats • Banners • Colors

  5. Propaganda Techniques How advertisers draw you in

  6. Name Calling • Using a derogatory term to create a negative emotional attitude towards an individual or thing.

  7. Glittering Generality • Using a little bit of truth in as a foundation to make broad generalizations.

  8. Card Stacking • Telling only one side of the story, compounding truths quickly and ignoring the other side.

  9. Testimonials • Using the testimonies of others in order to influence you.

  10. Celebrity Endorsement • Using celebrities to sell you a product.

  11. Bandwagon • Using the argument that “everyone else is doing it”, so you should too.

  12. Plain Folks • Taking an average person (like YOU!) that endorse a product, insinuating that maybe you too might like the product.

  13. Red Herring • Highlighting a minor detail in order to draw attention away from an important issue.

  14. Exigency (Urgency) • Creating the illusion that an action is required immediately or the opportunity will be lost. • Ex: “…but if you call in now, because we can’t do this all day, people…”

  15. Transfer • Attempting to have you transfer your feelings about one thing to another. • Ex: “Transform your home with these revolutionary window blinds…”

  16. Innuendo • Hinting that there maybe something being kept hidden.

  17. Snob Appeal • Trying to persuade you by making you feel like one of the elite if you use a certain product.

  18. Flag Waving • Evoking feelings of patriotism, tying them to a product.

  19. Hidden Fears • The exploitation of fears in people in order to sell a product. • Ex: Home-security commercials

  20. Repetition • Using buzzwords to create association and force memorization.

  21. Scientific Approach • Using tests, statistics, and false scientific jargon in order to sell a product, giving it false credibility.

  22. Sex Appeal • Using beautiful people to sell a product. • Ex: Used in everything- from cars to jeans.

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